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Sentiment Analysis of Social Network Data for Cold-Start Relief in Recommender Systems

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Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 746))

Abstract

Recommender systems have been used in e-commerce to increase conversion due to matching product offer and consumer preferences. Cold-start is the situation of a new user about whom there is no information to make suitable recommendations. Texts published by the user in social networks are a good source of information to reduce the cold-start issue. However, the valence of the emotion in a text must be considered in the recommendation so that no product is recommended based on a negative opinion. This paper proposes a recommendation process that includes sentiment analysis to textual data extracted from Facebook and Twitter and present results of an experiment in which this algorithm is used to reduce the cold-start issue.

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Acknowledgments

Authors are grateful for the support given by São Paulo Research Foundation (FAPESP). Grant #2014/04851-8, São Paulo Research Foundation (FAPESP).

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Correspondence to Felipe G. Contratres .

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Contratres, F.G., Alves-Souza, S.N., Filgueiras, L.V.L., DeSouza, L.S. (2018). Sentiment Analysis of Social Network Data for Cold-Start Relief in Recommender Systems. In: Rocha, Á., Adeli, H., Reis, L., Costanzo, S. (eds) Trends and Advances in Information Systems and Technologies. WorldCIST'18 2018. Advances in Intelligent Systems and Computing, vol 746. Springer, Cham. https://doi.org/10.1007/978-3-319-77712-2_12

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  • DOI: https://doi.org/10.1007/978-3-319-77712-2_12

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-77711-5

  • Online ISBN: 978-3-319-77712-2

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