Mobile Sharing Platform Operation Model and System Dynamic Analysis: Uber and Taiwan Taxi as Examples

  • Ting-Kai Hwang
  • Bih-Huang Jin
  • Yung-Ming Li
  • Shin-Jui Lee
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 745)


It is inevitable that the appearance of sharing industry will impact the traditional industries. In Taiwan, Taiwan Taxi Company should have been significantly affected, but not necessarily, and now even reversed. This study found that the traditional taxi industry customers will not totally switch to new platform. The study deconstructed the relationships of two sides between Uber and Taiwan Taxi two platform services. And the following questions are explored, including (a) What are the factors that service demand side (passengers) choose Uber or Taiwan Taxi? (b) What are the factors that service provider (driver) choose Uber or Taiwan Taxi? What is the difference between the two platforms offering the service to the driver? (c) What are the reasons that Uber and Taiwan Taxi have been expanding in 2013–2017? Whether the new Uber business model can survive in the Taiwan taxi market.


Taiwan Taxi Uber Business model Causal cycle diagram System dynamics 


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Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  • Ting-Kai Hwang
    • 1
  • Bih-Huang Jin
    • 2
  • Yung-Ming Li
    • 3
  • Shin-Jui Lee
    • 2
  1. 1.Department of JournalismMing Chuan UniversityTaipeiTaiwan
  2. 2.Department of Business AdministrationTunghai UniversityTaichungTaiwan
  3. 3.Institute of Information ManagementNational Chiao Tung UniversityZhubeiTaiwan

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