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World Conference on Information Systems and Technologies

WorldCIST'18 2018: Trends and Advances in Information Systems and Technologies pp 644–653Cite as

Using Social Network Analysis to Identify User Preferences for Cultural Events

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Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 745))

Abstract

The subject of this paper is social network analysis and its possible application in the field of culture. The main goal is to investigate the potentials of social network analysis for detecting user profiles and preferences regarding the certain types of cultural events. Data was collected through a mobile application and a survey. The results were analyzed using Ucinet and Vosviewer tools. The results reveal three clusters of events, as well as the most influential users and their preferences towards certain types of cultural events. The obtained results can be used to define future marketing activities, such as customization of offers regarding the identified users’ preferences.

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Acknowledgement

Authors are thankful to Ministry of education, science and technological development, Republic of Serbia, grant 174031.

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Authors and Affiliations

  1. Faculty of Organizational Sciences, University of Belgrade, Belgrade, Serbia

    Stevan Milovanović, Zorica Bogdanović, Aleksandra Labus, Dušan Barać & Marijana Despotović-Zrakić

Authors
  1. Stevan Milovanović
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  2. Zorica Bogdanović
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  3. Aleksandra Labus
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  4. Dušan Barać
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  5. Marijana Despotović-Zrakić
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Corresponding author

Correspondence to Zorica Bogdanović .

Editor information

Editors and Affiliations

  1. Departamento de Engenharia Informática, Universidade de Coimbra, Coimbra, Portugal

    Álvaro Rocha

  2. College of Engineering, The Ohio State University, Columbus, OH, USA

    Hojjat Adeli

  3. DSI/EEUM, Universidade do Minho, Guimarães, Portugal

    Luís Paulo Reis

  4. DIMES, Università della Calabria, Arcavacata di Rende, Italy

    Sandra Costanzo

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Milovanović, S., Bogdanović, Z., Labus, A., Barać, D., Despotović-Zrakić, M. (2018). Using Social Network Analysis to Identify User Preferences for Cultural Events. In: Rocha, Á., Adeli, H., Reis, L.P., Costanzo, S. (eds) Trends and Advances in Information Systems and Technologies. WorldCIST'18 2018. Advances in Intelligent Systems and Computing, vol 745. Springer, Cham. https://doi.org/10.1007/978-3-319-77703-0_64

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  • DOI: https://doi.org/10.1007/978-3-319-77703-0_64

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-77702-3

  • Online ISBN: 978-3-319-77703-0

  • eBook Packages: EngineeringEngineering (R0)

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