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A Conceptual Model Proposal for Characterizing Discount and Outlet Platforms Adoption

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Trends and Advances in Information Systems and Technologies (WorldCIST'18 2018)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 745))

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Abstract

The importance of e-commerce continues to grow in retail, providing companies with a critical tool to improve marketing and commercial strategies. In this context, understanding the distribution channels and the new business models becomes a fundamental issue for both researchers and business managers. This paper has two priority objectives. First is the accomplishment of a specific recent literature review survey on the theme of e-commerce platforms adoption that will support the next step. Second is to propose an adoption model that characterizes Discount and Outlet Platforms (DOP) adoption. The last contribution is distributed in the form of practical and theoretical implications, as well as future lines of action for possible investigations.

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Author information

Authors and Affiliations

  1. University of Trás-os-Montes and Alto Douro, Vila Real, Portugal

    Carlos Peixoto, José Martins, Ramiro Gonçalves & Frederico Branco

  2. INESC TEC and UTAD, Vila Real, Portugal

    José Martins, Ramiro Gonçalves & Frederico Branco

  3. GOVCOPP, Department of Economics, Management, Industrial Engineering and Tourism, University of Aveiro, Aveiro, Portugal

    Manuel Au-Yong-Oliveira

Authors
  1. Carlos Peixoto
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  2. José Martins
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  3. Ramiro Gonçalves
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  4. Frederico Branco
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  5. Manuel Au-Yong-Oliveira
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Corresponding author

Correspondence to José Martins .

Editor information

Editors and Affiliations

  1. Departamento de Engenharia Informática, Universidade de Coimbra, Coimbra, Portugal

    Álvaro Rocha

  2. College of Engineering, The Ohio State University, Columbus, OH, USA

    Hojjat Adeli

  3. DSI/EEUM, Universidade do Minho, Guimarães, Portugal

    Luís Paulo Reis

  4. DIMES, Università della Calabria, Arcavacata di Rende, Italy

    Sandra Costanzo

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Peixoto, C., Martins, J., Gonçalves, R., Branco, F., Au-Yong-Oliveira, M. (2018). A Conceptual Model Proposal for Characterizing Discount and Outlet Platforms Adoption. In: Rocha, Á., Adeli, H., Reis, L.P., Costanzo, S. (eds) Trends and Advances in Information Systems and Technologies. WorldCIST'18 2018. Advances in Intelligent Systems and Computing, vol 745. Springer, Cham. https://doi.org/10.1007/978-3-319-77703-0_53

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  • DOI: https://doi.org/10.1007/978-3-319-77703-0_53

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-77702-3

  • Online ISBN: 978-3-319-77703-0

  • eBook Packages: EngineeringEngineering (R0)

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