A Conceptual Model Proposal for Characterizing Discount and Outlet Platforms Adoption

  • Carlos Peixoto
  • José Martins
  • Ramiro Gonçalves
  • Frederico Branco
  • Manuel Au-Yong-Oliveira
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 745)

Abstract

The importance of e-commerce continues to grow in retail, providing companies with a critical tool to improve marketing and commercial strategies. In this context, understanding the distribution channels and the new business models becomes a fundamental issue for both researchers and business managers. This paper has two priority objectives. First is the accomplishment of a specific recent literature review survey on the theme of e-commerce platforms adoption that will support the next step. Second is to propose an adoption model that characterizes Discount and Outlet Platforms (DOP) adoption. The last contribution is distributed in the form of practical and theoretical implications, as well as future lines of action for possible investigations.

Keywords

E-commerce Discount and outlet platforms IT adoption Conceptual model 

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Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  • Carlos Peixoto
    • 1
  • José Martins
    • 1
    • 2
  • Ramiro Gonçalves
    • 1
    • 2
  • Frederico Branco
    • 1
    • 2
  • Manuel Au-Yong-Oliveira
    • 3
  1. 1.University of Trás-os-Montes and Alto DouroVila RealPortugal
  2. 2.INESC TEC and UTADVila RealPortugal
  3. 3.GOVCOPP, Department of Economics, Management, Industrial Engineering and TourismUniversity of AveiroAveiroPortugal

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