A Conceptual Research Model Proposal of Digital Marketing Adoption and Impact on Low Density Tourism Regions

  • Filipa Jorge
  • Mário Sérgio Teixeira
  • Ricardo Jorge Correia
  • Ramiro Gonçalves
  • José Martins
  • Maximino Bessa
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 745)


Nowadays, tourism faces the technology progress challenge. Tourists are changing the way they search for information and the way they buy tourism products and services. Therefore, becomes important to analyze the influence of relevant digital marketing tools on low density tourism regions success, measured through destination image, tourists’ satisfaction and loyalty. The main aim of this article is to demonstrate the theoretical support of a model about the impact of digital marketing tools technologies on low density tourism region. To achieve this purpose, a literature review will be used as a methodological basis. This study also intends to contribute to the scientific debate through the improvement of knowledge in digital marketing tools applied to tourism and for this industry stakeholders.


Digital marketing tools Tourism Low density regions 



This text is part of UTAD’s CETRAD R&D project entitled DOUROTUR – Tourism and technological innovation in Douro, operation NORTE-01-0145-FEDER-000014, co-financed by European Regional Development Fund (FEDER) through NORTE 2020 (Northern Regional Operational Program 2014/2020).


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Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  1. 1.Universidade de Trás-os-Montes e Alto Douro (UTAD)Vila RealPortugal
  2. 2.Instituto Poletécnico de Bragança (IPB)BragançaPortugal
  3. 3.Centro de Estudos Transdisciplinares para o Desenvolvimento (CETRAD)Vila RealPortugal
  4. 4.INESC TECPortoPortugal

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