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World Conference on Information Systems and Technologies

WorldCIST'18 2018: Trends and Advances in Information Systems and Technologies pp 399–410Cite as

Who Are Your Design Heroes? Exploring User Roles in a Co-creation Community

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Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 745))

Abstract

Co-creation with users in online communities proved to be a powerful means for product innovation. Crowdsourcing ideas in a contest setting within a community represents an effective method to gather a variety of ideas within a short time and with reasonable financial investment. Users benefit as well. They can be part of industrial value creation, enjoy interacting with a company and socializing with other users, and win a prize. Interestingly, many users not only compete for prizes, but also collaborate with others by giving feedback and exchanging ideas. Thus, we find high heterogeneity among users which asks for adequate community management (incentives, facilitation, communication etc.). In this study, we explore user roles and communication patterns in an industrial design contest community by applying cluster analysis based on network measures and content analysis. Four user roles were found that differ in communication and contribution behavior.

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Authors and Affiliations

  1. Institute of Production Engineering, Helmut Schmidt University, Holstenhofweg 85, 22043, Hamburg, Germany

    Manuel Moritz, Tobias Redlich & Jens Wulfsberg

Authors
  1. Manuel Moritz
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  2. Tobias Redlich
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  3. Jens Wulfsberg
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Corresponding author

Correspondence to Manuel Moritz .

Editor information

Editors and Affiliations

  1. Departamento de Engenharia Informática, Universidade de Coimbra, Coimbra, Portugal

    Álvaro Rocha

  2. College of Engineering, The Ohio State University, Columbus, OH, USA

    Hojjat Adeli

  3. DSI/EEUM, Universidade do Minho, Guimarães, Portugal

    Luís Paulo Reis

  4. DIMES, Università della Calabria, Arcavacata di Rende, Italy

    Sandra Costanzo

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Moritz, M., Redlich, T., Wulfsberg, J. (2018). Who Are Your Design Heroes? Exploring User Roles in a Co-creation Community. In: Rocha, Á., Adeli, H., Reis, L.P., Costanzo, S. (eds) Trends and Advances in Information Systems and Technologies. WorldCIST'18 2018. Advances in Intelligent Systems and Computing, vol 745. Springer, Cham. https://doi.org/10.1007/978-3-319-77703-0_40

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  • DOI: https://doi.org/10.1007/978-3-319-77703-0_40

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-77702-3

  • Online ISBN: 978-3-319-77703-0

  • eBook Packages: EngineeringEngineering (R0)

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