Understanding the Adoption of Business Analytics and Intelligence

  • Frederico Cruz-Jesus
  • Tiago Oliveira
  • Mijail Naranjo
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 745)


Our work addresses the factors that influence the adoption of business analytics and intelligence (BAI) among firms. Grounded on some of the most prominent adoption models for technological innovations, we developed a conceptual model especially suited for BAI. Based on this we propose an instrument in which relevant hypotheses will be derived and tested by means of statistical analysis. We hope that the findings derived from our analysis may offer important insights for practitioners and researchers regarding the drivers that lead to BAI adoption in firms. Although other studies have already focused on the adoption of technological innovations by firms, research on BAI is scarce, hence the relevancy of our research.


Business analytics and intelligence IT adoption Diffusion of Innovations Technology-organization-environment Institutional theory 



Mijail Naranjo Zolotov gratefully acknowledge the support of Geo-informatics: Enabling Open Cities (GEO-C), the project funded by the European Commission within the Marie Skłodowska-Curie Actions, International Training Networks (ITN), and European Joint Doctorates (EJD). Grant Agreement number 642332 - GEO-C - H2020-MSCA-ITN-2014.


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Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  • Frederico Cruz-Jesus
    • 1
  • Tiago Oliveira
    • 1
  • Mijail Naranjo
    • 1
  1. 1.NOVA, Information Management School (NOVA IMS)LisbonPortugal

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