Abstract
Universities are often thought of as creative institutions that promote idea generation, learning, and new and valuable thinking. However, the dominant mode of neoliberal economic rationality in the UK, with its increasing emphasis on student numbers, league tables, assessment, and performance, casts such perceived wisdom in doubt. Against this backdrop, in this chapter, we report on an “innovation project” that was undertaken during 2015–2016 within a UK-based university, which had the aim of embedding a sustainable “everyday culture of creativity” through trialling a programme of creative interventions. Our findings explore challenges encountered, including the dilemma of fostering creativity while not allowing it to become instrumentalized for goal-driven purposes. We highlight the significance of freedom, trust/permission, risk-taking, and communication as creativity enablers. The chapter concludes with key recommendations for “making creativity work” in a university setting.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Amabile, T. (1983). The social psychology of creativity: A componential conceptualization. Journal of Personal and Social Psychology, 45, 357–376.
Amabile, T. (1996). Creativity in context. New York: Westview Press.
Amabile, T. (1998, September). How to kill creativity. Harvard Business Review, 77–87.
Ball, S. (2003). The teacher’s soul and the terrors of performativity. Journal of Education Policy, 18, 215–228.
Barnett, R. (2000). Realizing the university in an age of supercomplexity. Ballmoor, UK: Open University Press.
Bartell, M. (2003). Internationalization of universities: A university culture-based framework. Higher Education, 45, 43–70.
Boxall, M., & Woodgates, P. (2015). Lagging behind: Are UK universities falling behind in the global innovation race? London: PA Consulting.
Budner, S. (1962). Intolerance of ambiguity as a personality variable. Journal of Personality, 30, 29–59.
Carter, R. (2004). Language and creativity: The art of common talk. New York: Routledge.
Craft, A. (2001). Little c creativity. In A. Craft, B. Jeffrey, & M. Leibling (Eds.), Creativity in education (pp. 45–61). London: Continuum.
Craft, A., & Jeffrey, B. (2008). Creativity and performativity in teaching and learning: tensions, dilemmas, constraints, accommodations and synthesis. British Educational Research Journal, 34, 577–584.
Cribb, A., & Gewirtz, S. (2013). The hollowed-out university? A critical analysis of changing institutional and academic norms in UK higher education. Discourse: Studies in the Cultural Politics of Education, 34, 338–350.
Damanpour, F. (1995). Is your creative organisation innovative? In C. Ford, & D. Gioia (Eds.), Creative action in organizations: Ivory tower visions and real world voices. (Chapter 15) London: Sage Publications.
Ekvall, G. (1996). Organisational climate for creativity and innovation. European Journal of Work and Organisational Psychology, 5, 105–123.
Erez, M., & Nouri, R. (2010). Creativity: The influence of cultural, social and work contexts. Management and Organization Review, 6, 351–370.
Frenkel-Brunswik, E. (1948). Intolerance of ambiguity as an emotional perceptual personality variable. Journal of Personality, 18, 108–143.
Furnham, A., & Gunter, B. (1993). Corporate assessment. London, UK: Routledge.
Gelfand, M., Hisae Nishii, L., & Raver, J. L. (2006). On the nature and importance of cultural tightness-looseness. Journal of Applied Psychology, 91, 1225–1244.
Harvey, D. (2005). A brief history of neoliberalism. New York: Oxford University Press.
Huizinga, J. (1955). Homo ludens: A study of the play element in culture. Boston, MA: Beacon Press.
Isaksen, S., & Ekvall, G. (2015). Conceptual and historical foundations of the situational outlook questionnaire. The creativity problem solving group.
Jansen, J., Van Den Bosch, F., & Volberda, H. (2006). Exploratory innovation, exploitative innovation, and performance: Effects of organizational antecedents and environ- mental moderators. Management Science, 52, 1661–1674.
Jones, R. (2012). Discourse and creativity. Abingdon: Routledge.
Lubart, T., Zenasni, F., & Barbot, B. (2013). Creative potential and its measurement. International Journal for Talent Development and Creativity, 1, 41–52.
Lynch, K. (2015). Control by numbers: New managerialism and ranking in higher education. Critical Studies in Education, 56, 190–207.
Lynch, K., Grummell, B., & Devine, D. (2012). New managerialism in education: Commercialization, carelessness and gender. Chippenham, UK: Palgrave Macmillan.
Martins, E. C., & Terblanche, F. (2003). Building organisational culture that stimulates creativity and innovation. European Journal of Innovation Management, 6, 64–74.
Mellou, E. (1996). The two-conditions view of creativity. The Journal of Creative Behavior, 30, 126–143.
Micklem, D., & Hunter, J. (2016). Everyday creativity. London: 64 Million Artists for Arts Council England.
Miron, E., Erez, M., & Naveh, E. (2004). Do personal characteristics and cultural values that promote innovation, quality, and efficiency compete or complement each other? Journal of Organizational Behavior, 25, 175–199.
Naidoo, R., & Jamieson, I. (2006). Empowering participants or corroding learning? Towards a research agenda on the impact of consumerism in higher education, Journal of Educational Policy, 20, 267–281.
Nixon, J. (2004). Education for the good society: The integrity of academic practice. London Review of Education, 2, 245–252.
Olssen, M., & Peters, M. A. (2005). Neoliberalism, higher education and the knowledge economy: from the free market to knowledge capitalism. Journal of Education Policy, 20, 313–345.
Orr, S., & Shreeve, A. (2017). Art and design pedagogy in Higher Education: Knowledge, values and ambiguity in the creative curriculum. Abingdon: Routledge.
Rhodes, M. (1961). An analysis of creativity. The Phi Delta Kappan, 42, 305–310.
Richards, R. (2007). Everyday creativity and new views of human nature: Psychological, social, and spiritual perspectives. Washington, MD: American Psychological Association.
Robinson, A., & Stern, S. (1997). Corporate creativity: How innovation and improvements happen. San Francisco, CA: Berrett-Koehler.
Silvia, P. J., Beaty, R. E., Nusbaum, E., Eddington, K. M., Levin-Aspenson, H., & Kwapil, T. (2014). Everyday creativity in daily life: An experience-sampling study of “little c” creativity. Psychology of Aesthetics, Creativity, and the Arts, 8, 183–188.
Sosnoski, J. (1994). Token professionals and master critics: A critique of orthodoxy in literary studies. Albany, NY: SUNY Press.
Springer, S., Birch, K., & MacLeavy, J. (Eds.). (2016). The handbook of neoliberalism. Abingdon, Oxon: Routledge.
Statler, M., Roos, J., & Victor, B. (2009). “Ain’t misbehavin”: Taking play seriously in organizations. Journal of Change Management, 9, 87–107.
Stokes, D., & Wilson, N. (2017). Small business management & entrepreneurship. Andover: Cengage.
Vaughan, S., Austerlitz, N., Blythman, M., Grove-White, A., Jones, B., Jones, C., et al. (2008). Mind the gap: Expectations, ambiguity and pedagogy within art and design higher education. In L. Drew (Ed.), The student experience in art and design higher education: Drivers for change (pp. 125–148). Cambridge, MA: Jill Rogers Associates Ltd.
Wilson, N. (2010). Social creativity: Requalifying the creative economy. International Journal of Cultural Policy, 16, 367–381.
Wilson, N., & Gross, J. (2017). Caring for cultural freedom: An ecological approach to supporting young people’s cultural learning. London, UK: A New Direction (AND).
Wilson, N., Gross, J., & Bull, A. (2017). Towards cultural democracy: Promoting cultural capabilities for everyone. London: King’s College London.
Wilson, N., Speers, L., Hunter, J. & Micklem, D. (2014). 53 million artists: Final research report [and white paper], for Cultural Institute.
Zenasni, F., Besancon, M., & Lubart, T. (2008). Creativity and tolerance of ambiguity: An empirical study. The Journal of Creative Behavior, 42, 61–73.
Acknowledgements
The University and those directly involved in this innovation project have been anonymized. We are grateful to the project team, in particular, who provided valuable insights relating to the issues discussed in this chapter.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2018 The Author(s)
About this chapter
Cite this chapter
Speers, L., Wilson, N. (2018). Embedding an Everyday Culture of Creativity: Making Creativity Work in a University Context. In: Martin, L., Wilson, N. (eds) The Palgrave Handbook of Creativity at Work. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-77350-6_25
Download citation
DOI: https://doi.org/10.1007/978-3-319-77350-6_25
Published:
Publisher Name: Palgrave Macmillan, Cham
Print ISBN: 978-3-319-77349-0
Online ISBN: 978-3-319-77350-6
eBook Packages: Business and ManagementBusiness and Management (R0)