Identify Attractive Innovation Opportunities

  • Benoit Gailly
Chapter

Abstract

Innovation opportunities do not magically “pop up” out of the blue, be it in R&D laboratories or brainstorming sessions. They emerge when organizations “learn to learn” from multiple internal and external sources, increasing their knowledge and intellectual capital by “thinking in new boxes”, mixing, maturing and combining multiple insights and inspirations.

The third innovation management challenge is therefore to effectively identify innovation opportunities, by developing the capabilities to systematically develop, screen, protect and combine both organizational and external sources of innovations.

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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Benoit Gailly
    • 1
  1. 1.Louvain School of ManagementUniversité catholique de LouvainLouvain-La-NeuveBelgium

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