Alternative Distribution Channels of Fruits and Vegetables

  • Kallirroi Nikolaou
  • Efthimia TsakiridouEmail author
  • Foivos Anastasiadis
  • Konstadinos Mattas
Part of the Cooperative Management book series (COMA)


The current study aims to explore consumer attitudes and preferences towards alternative food distribution channels focusing mainly on fresh fruits and vegetables. Consumer behavior towards alternative channels and various factors affecting purchasing decision are investigated and recorded, demonstrating the value of alternative channels in distributing agro-food products. Results manifest alternative channels are trusted by the consumers and they can be expanded particularly for fresh fruits and vegetables.


Sustainable supply chain management Alternative distribution channels Fruits and vegetables Consumer behavior E-commerce 


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Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  • Kallirroi Nikolaou
    • 1
  • Efthimia Tsakiridou
    • 1
    Email author
  • Foivos Anastasiadis
    • 2
  • Konstadinos Mattas
    • 1
  1. 1.Department of Agricultural Economics, School of AgricultureAristotle University of ThessalonikiThessalonikiGreece
  2. 2.Industrial Management Division of the Mechanical Engineering Department, School of EngineeringAristotle University of ThessalonikiThessalonikiGreece

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