Skip to main content
SpringerLink
Log in
Book cover

Information Technology - New Generations pp 725–727Cite as

Cross-Cultural Perspective of E-Commerce Website Usability Requirements: Through the Lens of Individual’s Perception

  • Conference paper
  • First Online:

  • 2728 Accesses

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 738))

Abstract

Although website usability is one of the prominent factors that determine the success of web-based businesses, extant research on website usability does not focus on the diversity of the users who actually use the website. Drawing on Hofstede’s cultural values and Nisbett’s cognitive style framework, this study proposes that individuals perceive website usability differently. The results from our online survey suggest that users who are more exposed to Western culture are more responsive to personalized and customizable features in B2C fashion websites, since their level of individualism is strongly associated with all aspects of the MUG usability requirements.

This is a preview of subscription content, log in via an institution.

Chapter
USD   29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD   129.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD   169.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD   169.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Learn about institutional subscriptions

References

  1. C. Downing, C. Liu, Does web site usability correlate with web site usage? JITIM 18(3/4), 443–454 (2009)

    Google Scholar 

  2. Y. Lee, A.K. Kozar, Understanding of website usability-specifying and measuring constructs and their relationships. Decis. Support. Syst. 52, 450–463 (2012)

    Article  Google Scholar 

  3. J. Karat, User-centered software evaluation methodologies, in Handbook of Human-Computer Interaction. ed. by M. Helander, T.K. Landauer, P. Prabhu, (Elsevier, Amsterdam, 1997), pp. 689–704

    Google Scholar 

  4. R. Agarwal, V. Venkatesh, Assessing a firm’s web presence—a heuristic evaluation procedure for the measurement of usability. Inf. Syst. Res. 13(2), 168–186 (2002)

    Article  Google Scholar 

  5. R. Agarwal, V. Venkatesh, Turning visitor into customers—a usability-centric perspective on purchase behavior in electronic channels. Manag. Sci. 52(3), 367–382 (2006)

    Article  Google Scholar 

  6. Z. Ishak, A. Jaafar, A. Ahmad, Interface design for cultural differences. Soc. Behav. Sci. 65(3), 793–801 (2012)

    Article  Google Scholar 

  7. A. Faiola, S.A. Matei, Cultural cognitive style and web design: beyond a behavioral inquiry into computer-mediated communication. J. Comput.-Mediat. Commun. 11(1), 375–394 (2005)

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Department of Computer Information Systems, California State Polytechnic University, Pomona, CA, USA

    Jay Jung & Sonya Zhang

  2. Department of International Business and Marketing, California State Polytechnic University, Pomona, CA, USA

    Jae Min Jung

Authors
  1. Jay Jung
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Jae Min Jung
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Sonya Zhang
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Jay Jung .

Editor information

Editors and Affiliations

  1. Department of Electrical & Computer Engineering, University of Nevada, Las Vegas, Las Vegas, Nevada, USA

    Shahram Latifi

Rights and permissions

Reprints and permissions

Copyright information

© 2018 Springer International Publishing AG, part of Springer Nature

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Jung, J., Jung, J.M., Zhang, S. (2018). Cross-Cultural Perspective of E-Commerce Website Usability Requirements: Through the Lens of Individual’s Perception. In: Latifi, S. (eds) Information Technology - New Generations. Advances in Intelligent Systems and Computing, vol 738. Springer, Cham. https://doi.org/10.1007/978-3-319-77028-4_92

Download citation

  • DOI: https://doi.org/10.1007/978-3-319-77028-4_92

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-77027-7

  • Online ISBN: 978-3-319-77028-4

  • eBook Packages: EngineeringEngineering (R0)

Publish with us

Policies and ethics

Search

Navigation