Abstract
Manufacturers face a number of challenges in implementing servitisation. This chapter on ‘servitisation practices’ explores how to overcome these challenges by aligning responses to different service strategies. A service strategy and challenge road map is presented, which includes four challenges: (1) interpret the market environment, (2) reorientate from products to services, (3) undertake a structural reorganisation and (4) develop service-related operational processes. Responses to these challenges are presented in line with four service strategies, based on increasing ‘enthusiasm’ for services (Conservative, Pragmatist, Restrained Enthusiast, Enthusiast). Manufacturers need to respond sequentially to the specific challenges they face when following a particular service strategy.
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Raddats, C., Burton, J., Zolkiewski, J., Story, V. (2018). Overcoming the Challenges of Servitisation: Aligning Responses to Service Strategy. In: Kohtamäki, M., Baines, T., Rabetino, R., Bigdeli, A. (eds) Practices and Tools for Servitization. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-76517-4_9
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DOI: https://doi.org/10.1007/978-3-319-76517-4_9
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