Abstract
This chapter provides the reader with a structured guide to design and price product-service systems. We integrate service design thinking, service science, and marketing to develop a step-by-step framework that helps to: (1) focus on the problem and value expectations; (2) define the scope of the product-service system; and (3) set a price based on customer value and market benchmarks. This approach has advantages as it helps to define the objective and scope of the product-service system in a way that is consistent with the customer’s problems.
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West, S., Rohner, D., Kujawski, D., Rapaccini, M. (2018). Value-Scope-Price: Design and Pricing of Advanced Service Offerings Based on Customer Value. In: Kohtamäki, M., Baines, T., Rabetino, R., Bigdeli, A. (eds) Practices and Tools for Servitization. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-76517-4_8
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DOI: https://doi.org/10.1007/978-3-319-76517-4_8
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