Abstract
This chapter focuses on product customization through modularization, to avoid intense rivalry in mass-production-oriented sectors. Companies achieve cost reductions along with product range broadening to keep up with customer needs and co-create value with the customer. This approach has a big impact on the current business model of the company. The purpose of this chapter is, firstly, to provide a model for supporting managers in the decision-making process to decide when and how to develop this kind of servitization strategy and, secondly, to illustrate its application to a business case in the Spanish bicycle industry.
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Freije, I., de la Calle, A., Larrinaga, M.Á. (2018). Servitization through Product Modularization in Consumer Goods Manufacturing Companies. In: Kohtamäki, M., Baines, T., Rabetino, R., Bigdeli, A. (eds) Practices and Tools for Servitization. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-76517-4_7
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DOI: https://doi.org/10.1007/978-3-319-76517-4_7
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