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The Role of Country Reputation in Positioning Territories: A Literature Review

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Entrepreneurship and Structural Change in Dynamic Territories

Abstract

In this study we review the concept of a country’s reputation (CoR), which still requires a thorough conceptual development. The relevance of this intangible asset for countries justifies the need to clarify the CoR concept as a preliminary and necessary step to start its management by governments. We carried out a literature review with the aim of examining what it is, its advantages and disadvantages, how it is measured, and what the fundamental guidelines would be for its management through the development of a theoretical model. These two last aspects especially caught our interest due to the relationship between management and measurement, which has led us to review the most important rankings used today for CoR and to add the similarities found among them into the proposed model due to the key role of a good positioning in these rankings for obtaining different reputational advantages.

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Notes

  1. 1.

    Available at: http://cordis.europa.eu/project/rcn/88565_en.html (Accessed June 2017).

  2. 2.

    http://nation-brands.gfk.com/ (Accessed June 2017).

  3. 3.

    https://goodcountry.org/index/about-the-index (Accessed June 2017).

  4. 4.

    http://www.prosperity.com/ (Accessed June 2017).

  5. 5.

    https://www.usnews.com/news/best-countries/entrepreneurship-rankings (Accessed June 2017).

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Authors and Affiliations

  1. University of Jaén, Jaén, Spain

    F. Castilla-Polo

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  1. F. Castilla-Polo
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Correspondence to F. Castilla-Polo .

Editor information

Editors and Affiliations

  1. Departamento de Ciências Sociais e de Ge, Universidade Aberta, Lisbon, Portugal

    Luísa Cagica Carvalho

  2. Departamento de Economia, Universidade de Évora, Évora, Portugal

    Conceição Rego

  3. Departamento de Economia, Universidade de Évora, Évora, Portugal

    M.Raquel Lucas

  4. School of Economics and Business Administration, University of Extremadura, Badajoz, Spain

    M. Isabel Sánchez-Hernández

  5. Departamento de Administração, Universidade de São Paulo, São Paulo, Brazil

    Adriana Backx Noronha

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Castilla-Polo, F. (2018). The Role of Country Reputation in Positioning Territories: A Literature Review. In: Carvalho, L., Rego, C., Lucas, M., Sánchez-Hernández, M., Noronha, A. (eds) Entrepreneurship and Structural Change in Dynamic Territories. Studies on Entrepreneurship, Structural Change and Industrial Dynamics. Springer, Cham. https://doi.org/10.1007/978-3-319-76400-9_4

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