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Impact of UTAUT/UTAUT2 Motives on Intention to Use Deal Sites

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Consumer Behavior, Organizational Strategy and Financial Economics

Part of the book series: Eurasian Studies in Business and Economics ((EBES,volume 9))

Abstract

Deal sites, in different forms, exist for more than a decade. Although the industry is mature, there is only a limited number of papers investigating deal sites adoption and use from a customer perspective. Most of the research published on the topic is rather exploratory than using existing theories. The unified theory of acceptance and use of technology (UTAUT) is an information systems theory that explains adoption and continued usage behavior. There already exists the second version of the theory. The aim of this research is to test if UTAUT and UTAUT2 motives influence intention to use deal sites. As it is a preliminary study, only four core UTAUT and core seven UTUAT2 (a superset of UTAUT) motives are investigated, not factors moderating the core motives. Data were collected in Denmark, and they are analyzed using multiple linear regression. Considering only UTAUT motives, only performance expectancy was found to significantly influence intention to use deal sites. Considering UTAUT2 motives, besides performance expectancy, also price value, and habit were found to significantly influence intention to use deal sites.

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Author information

Authors and Affiliations

  1. Department of Economics and Management, University of Chemistry and Technology, Praha, Czech Republic

    František Sudzina

  2. Department of Business and Management, Aalborg University, Copenhagen, Denmark

    František Sudzina

Authors
  1. František Sudzina
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Correspondence to František Sudzina .

Editor information

Editors and Affiliations

  1. Faculty of Political Sciences, Istanbul Medeniyet University, Istanbul, Turkey

    Mehmet Huseyin Bilgin

  2. MUFG Union Bank, San Francisco, California, USA

    Hakan Danis

  3. Faculty of Tourism, Istanbul Medeniyet University, Istanbul, Turkey

    Ender Demir

  4. Eurasia Business & Economic Society, Fatih, Istanbul, Turkey

    Ugur Can

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Sudzina, F. (2018). Impact of UTAUT/UTAUT2 Motives on Intention to Use Deal Sites. In: Bilgin, M., Danis, H., Demir, E., Can, U. (eds) Consumer Behavior, Organizational Strategy and Financial Economics. Eurasian Studies in Business and Economics, vol 9. Springer, Cham. https://doi.org/10.1007/978-3-319-76288-3_5

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