IWP 18: Interview No. 18: Jeremy Tamanini
Mr. Tamanini—On the basis of Dual Citizen expertise dealing with strategic data communications aimed at promoting “green growth”, at international level, by addressing to governments, ministries, international organizations and private firms, etcetera, which is the best approach to communicate corporate eco-performances? What would be the best way to prevent green communication “noise” (what influences the interpretation of each message, individually) and test the audience perception? What are the possible solutions?