1 The Environmental Communication Under the Magnifying Lens

  • Maurizio Abbati


Communicating the Environment is the result of a thought evolution, launched at the dawn of the Nineteenth Century by some researchers in the field of science and social science. Initially criticised and hindered by the most conservative scholars, Environmental Communication spread worldwide debating on the key matters on how to preserve the Earth ecosystem. A complex communication process which is influenced by many factors and threatened by different kind of “noise” able to jeopardise the mutual understanding of Environmental messages, while moving from the sender to the addressee. Hence the need to prevent in advance most of the potential misunderstandings, caring about every single detail, both lexical and expressive through a smooth, honest, clear, responsible, objective and flexible communication strategy.


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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Maurizio Abbati
    • 1
  1. 1.SanremoItaly

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