Abstract
In this chapter, we discuss how banks and other organisations need to evolve away from product focus and towards service alignment, to become fully functional ecosystem players. While we focus on banking transformation, the same considerations apply to large, traditional organisations across many industries, struggling to evolve in rapidly changing competitive environments.
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Blakstad, S., Allen, R. (2018). Service Alignment. In: FinTech Revolution. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-76014-8_22
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DOI: https://doi.org/10.1007/978-3-319-76014-8_22
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Publisher Name: Palgrave Macmillan, Cham
Print ISBN: 978-3-319-76013-1
Online ISBN: 978-3-319-76014-8
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