Abstract
In this chapter, we examine the evolution of consumers from retail consumers to platform consumers, as businesses move into the ecosystem and marketplaces emerge to manage B2C and peer-to-peer sales. We observe how platforms have evolved since the 1980s to become global giants, and how they have been fundamental to changing customer expectations and behaviours and discuss the impact on businesses, and how their service models have evolved as a result.
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Blakstad, S., Allen, R. (2018). Platform Consumers. In: FinTech Revolution. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-76014-8_15
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DOI: https://doi.org/10.1007/978-3-319-76014-8_15
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Publisher Name: Palgrave Macmillan, Cham
Print ISBN: 978-3-319-76013-1
Online ISBN: 978-3-319-76014-8
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