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Moralising Global Markets pp 141–167Cite as

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Personal Accounts from Retail Buying Managers on the Moralisation of Global Markets

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Abstract

This chapter adds personal accounts from international fashion retailers and retailers from the home improvement industry to the public reports. Through new empirical material, the chapter offers a view on the various discursive tools that international retailers use in the moralisation of global markets. Using a detailed analysis of these personal accounts, we can see how market actors use language in order to moralise global markets.

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Authors and Affiliations

  1. Lund University, Lund, Sweden

    Annette Cerne

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  1. Annette Cerne
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Cerne, A. (2019). Personal Accounts from Retail Buying Managers on the Moralisation of Global Markets. In: Moralising Global Markets. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-75981-4_5

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