Abstract
Further to the introduction of the terms Good and Bad Money Moments, this chapter explores how one can be maximized and the other minimized by creating intensely emotionally connected experiences (EX) and then a few examples of the banks that have examples of EX in some of the features of their digital offering such as mBank, CBA, Barclays Pingit, Simple along with an analysis as to why each of those features creates a Good Money Moment and positive emotional experience and makes the consumer think of the respective bank as a brand.
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Notes
- 1.
Duena Blomstrom, “Hey Bank Wanna Be an Airport?”, www.duenablomstrom.com, October 19, 2015, https://duenablomstrom.com/2015/10/19/hey-bank-wanna-be-an-airport/.
- 2.
Joshua Reich, “One Year with Our Customers”, www.simple.com, July 15, 2013, https://www.simple.com/company/one-year-with-simple.
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Blomstrom, D. (2018). EX—Perspective on Modern Digital Banking. In: Emotional Banking. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-75653-0_6
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DOI: https://doi.org/10.1007/978-3-319-75653-0_6
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Publisher Name: Palgrave Macmillan, Cham
Print ISBN: 978-3-319-75652-3
Online ISBN: 978-3-319-75653-0
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