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Products vs. Money Moments

Chapter

Abstract

An overview of retail banking products and why banks need to stop trying to sell products and realize they are purveyors of emotionally charged services. Outlining the concept of money moments and describing the origins and fundamentals of invisible banking.

Copyright information

© The Author(s) 2018

Authors and Affiliations

  1. 1.Emotional BankingLondonUK

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