Everyone’s a Designer

  • Duena Blomstrom


An integral part of the Emotional Banking method, the “Everyone is a Designer” workshop, is designed to awaken passion—chiefly for departments of the bank that are typically far removed from the conceptual work of Design and digital proposition strategy in order to allow them to become connected to the principle of Human Centered Design and have them use that as integral part of any work they do. The chapter analyzes the difference between mere user experience (UX) and emotional experience (EX) and how the distinction, if it permeates the organization, can be a lever to change the culture and empower brand creation in banks.

Copyright information

© The Author(s) 2018

Authors and Affiliations

  1. 1.Emotional BankingLondonUK

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