Advertisement

In the Interest of Audiences: An Agenda

  • Brita Ytre-Arne
  • Ranjana Das
Chapter

Abstract

This chapter formulates an agenda, in the interest of audiences, in the context of the rapid datafication of society amidst the arrival of emerging technologies including the Internet of Things. We develop our priorities in this agenda following a collaborative analysis of emerging trends and gaps arising in the field of audience studies over the past transformative decade—a decade marked by conversations on ‘transforming audiences’, and one which overlapped with the pervasion of social media platforms, the arrival of connected gadgets, and growing interest in and concern about datafication. We focus in this chapter on formulating an agenda with substantial and intellectual priorities for the field of audience research, also touching upon systemic and research-political matters.

References

  1. Ang, I. (1996). Living room wars. Rethinking media audiences for a postmodern world. London and New York: Psychology Press/Routledge. Google Scholar
  2. Ang, I., & Hermes, J. (1991). Gender and/in media consumption. In J. Curran & M. Gurevitch (Eds.), Mass media and society (pp. 307–328). London: Edward Arnold.Google Scholar
  3. Ashton, K. (1999, June 22). That ‘Internet of Things’ thing. RFID Journal. Google Scholar
  4. Barker, M. (2006). I have seen the future and it is not here yet…, or, On being ambitious for audience research. The Communication Review, 9(2), 123–141.CrossRefGoogle Scholar
  5. Baym, N. K. (2015). Personal connections in the digital age. Malden, MA: Polity Press.Google Scholar
  6. Bird, S. E. (2011). Are we all producers now? Convergence and media audience practices. Cultural Studies, 25(4–5), 502–516.CrossRefGoogle Scholar
  7. boyd, d., & Crawford, K. (2012). Critical questions for big data: Provocations for a cultural, technological, and scholarly phenomenon. Information, Communication & Society, 15(5), 662–679.Google Scholar
  8. Brabham, D. (2015). Studying normal, everyday social media. Social Media + Society, 1(1). Google Scholar
  9. Bruns, A., & Schmidt, J. (2011). Produsage: A closer look at continuing developments. New Review of Hypermedia and Multimedia, 17(1), 3–7.CrossRefGoogle Scholar
  10. Bucher, T. (2016). Neither black nor box: Ways of knowing algorithms. In S. Kubitschko & A. Kaun (Eds.), Innovative methods in media and communication research. Basingstoke: Palgrave Macmillan.Google Scholar
  11. Carlson, M. (2014). When news sites go native: Redefining the advertising-editorial divide in response to native advertising. Journalism, 16(7), 849–865.CrossRefGoogle Scholar
  12. Carpentier, N., Schrøder, K., & Hallett, L. (Eds.). (2014). Audience transformations: Shifting audience positions in late modernity. London: Routledge.Google Scholar
  13. Cerbone, D. (2006). Understanding phenomenology. Stocksfield: Acumen.Google Scholar
  14. Couldry, N. (2013). A necessary disenchantment: Myth, agency and justice in a digital world. Inaugural Lecture, London School of Economics and Political Science.Google Scholar
  15. Couldry, N. (2015). Researching social analytics: Cultural sociology in the face of algorithmic power. In L. Hanquinet & M. Savage (Eds.), Routledge international handbook of the sociology of art and culture (pp. 383–395). Routledge International Handbooks. Abingdon: Routledge.Google Scholar
  16. Couldry, N. (2017). Surveillance-democracy. Journal of Information Technology & Politics, 14(2), 182–188.Google Scholar
  17. Das, R. (2017). Audiences: A decade of transformations—Reflections from the CEDAR network on emerging directions in audience analysis. Media, Culture and Society, 39(8), 1257–1267.CrossRefGoogle Scholar
  18. Das, R., & Graefer, A. (2017). Provocative screens: Offended audiences in Britain and Germany. Basingstoke: Palgrave Pivot.CrossRefGoogle Scholar
  19. Das, R., & Ytre-Arne, B. (2017a). Audiences, towards 2030: Priorities for audience analysis. Guildford: University of Surrey. Retrieved from http://epubs.surrey.ac.uk/842403/.
  20. Das, R., & Ytre-Arne, B. (2017b). Critical, agentic and trans-media: Frameworks and findings from a foresight analysis exercise on audiences. European Journal of Communication, 32(6), 535–551.Google Scholar
  21. Deuze, M. (2009). Media industries, work and life. European Journal of Communication, 24(4), 467–480.Google Scholar
  22. Ellison, N., & boyd, d. (2013). Sociality through social network sites. In Oxford handbook of internet studies. Oxford: Oxford University Press.Google Scholar
  23. Enli, G., & Moe, H. (Eds.). (2015). Social media and election campaigns. Key tendencies and ways forward. London: Routledge.Google Scholar
  24. Evans, D. (2011). The internet of things: How the next evolution of the internet is changing everything. Cisco White Paper, April. Cisco Internet Business Solutions Group (IBSG).Google Scholar
  25. Fuchs, C. (2014). Critique of the political economy of informational capitalism and social media. In C. Fuchs & M. Sandoval (Eds.), Social media and the information society (pp. 51–65). New York and Abingdon: Routledge.Google Scholar
  26. Giddens, A. (1984). The constitution of society: Outline of the theory of structuration. Cambridge: Polity Press.Google Scholar
  27. Gillespie, T. (2010). The politics of ‘platforms’. New Media & Society, 12(3), 347–364.CrossRefGoogle Scholar
  28. Gillespie, T. (2014). The relevance of algorithms. Retrieved from www.tarletongillespie.org/essays/Gillespie%20-%20The%20Relevance%20of%20Algorithms.pdf.
  29. Gray, A. (2003). Research practice for cultural studies. London: Sage.CrossRefGoogle Scholar
  30. Greengard, S. (2015). The Internet of Things. Cambridge, MA: MIT Press.Google Scholar
  31. Helsper, E., & Reisdorf, B. (2013). A quantitative examination of explanations for reasons for internet nonuse. Cyberpsychology, Behavior, and Social Networking, 16(2), 94–99.CrossRefGoogle Scholar
  32. Hintz, A., Dencik, L., & Wahl-Jorgensen, K. (2017). Digital citizenship and surveillance society—Introduction. International Journal of Communication, 11(9), 731–739. Google Scholar
  33. Kennedy, H. (2017). Feeling numbers: Why understanding the emotional dimensions of engaging with data matters for democracy and in media work. Keynote lecture at the Digital Democracy: Critical Perspectives in the Age of Big Data Conference, Stockholm, Sweden, November 2017.Google Scholar
  34. Livingstone, S. (2004). The challenge of changing audiences or, What is the audience researcher to do in the age of the internet? European Journal of Communication, 19(1), 75–86.CrossRefGoogle Scholar
  35. Livingstone, S. (2008). Engaging with media – a matter of literacy? Communication, Culture and Critique, 1(1), 51–62.Google Scholar
  36. Livingstone, S. (2013). The participation paradigm in audience research. Communication Review, 16(1–2), 21–30.CrossRefGoogle Scholar
  37. Livingstone, S. (2015). Active audiences? The debate progresses but is far from resolved. Communication Theory, 25, 439–446.CrossRefGoogle Scholar
  38. Livingstone, S. (2017). Keynote address to the Audiences 2030 Conference. Lisbon, September.Google Scholar
  39. Lunt, P., & Livingstone, S. (2012). Media regulation. Governance and the interests of citizens and consumers. London: Sage.CrossRefGoogle Scholar
  40. Mankekar, P. (1999). Screening culture, viewing politics: An ethnography of television, womanhood, and nation in postcolonial India. Duke, NC: Duke University Press.Google Scholar
  41. Mathieu, D., & Pavlíčková, T. (2017). Cross-media within the Facebook newsfeed: The role of the reader in cross-media uses. Convergence, 23(4), 425–438.  https://doi.org/10.1177/1354856517700383.CrossRefGoogle Scholar
  42. Mayer, V. (2016). The places where audience studies and production studies meet. Television & New Media, 17(8), 706–718.CrossRefGoogle Scholar
  43. Merleau-Ponty, M. (2002 [1945]). Phenomenology of perception. London and New York: Routledge Classics.Google Scholar
  44. Morley, D. (2006). Unanswered questions in audience research. The Communication Review, 9(2), 1–121.CrossRefGoogle Scholar
  45. Murru, M. F. (2016). Listening, temporalities, and epistemology: A hermeneutical perspective on civic mediated engagement. Participations, 13(1), 392–401.Google Scholar
  46. Nielsen, R., & Graves, L. (2017). ‘News you don’t believe’. Audience perspectives on fake news. Factsheet. Oxford: Reuters Institute of Digital Journalism.Google Scholar
  47. Ong, J. C. (2015). The poverty of television: The mediation of suffering in class-divided Philippines. Cambridge: Anthem Press.Google Scholar
  48. Ouellette, L., & Wilson, J. (2011). Women’s work: Affective labour and convergence culture. Cultural Studies, 25(4–5), 548–565.CrossRefGoogle Scholar
  49. Parameswaran, R. (2001). Feminist media ethnography in India: Exploring power, gender, and culture in the field. Qualitative Inquiry, 7(1), 69–103.CrossRefGoogle Scholar
  50. Portwood-Stacer, L. (2012). Media refusal and conspicuous non-consumption: The performative and political dimensions of Facebook abstention. New Media and Society, 15(7), 1041–1057.CrossRefGoogle Scholar
  51. Raboy, M., Abramson, B. D., Proulx, S., & Welters, R. (2001). Media policy, audiences, and social demand: Research at the interface of policy studies and audience studies. Television & New Media, 2(2), 95–115.CrossRefGoogle Scholar
  52. Radway, J. (1988). Reception study: Ethnography and the problems of dispersed audiences and nomadic subjects. Cultural Studies, 2(3), 359–376.CrossRefGoogle Scholar
  53. Sandvik, K., Thorhauge, A., & Valtysson, B. (2016). The media and the mundane. Communication across media in everyday life. Gothenburg: Nordicom.Google Scholar
  54. Schrøder, K. (2012). Audiences as citizens. The International Encyclopedia of Media Studies 4:5:23. Google Scholar
  55. Shahata, A., Wadbring, I., & Hopmann, D. N. (2015). A longitudinal analysis of news-avoidance over three decades: From public service monopoly to smartphones. Paper presented at the 65th Annual Conference of the International Communication Association (ICA), San Juan, Puerto Rico.Google Scholar
  56. Siles, I., & Boczkowski, P. (2012). At the intersection of content and materiality: A texto-material perspective on the use of media technologies. Communication Theory, 22(3), 227–249.CrossRefGoogle Scholar
  57. Sundin, O. (2017). Critical algorithm literacies: An emerging framework. Paper presented at ECREA Digital Culture and Communication Section Conference, Brighton.Google Scholar
  58. Syvertsen, T. (2017). Media resistance. Protest, dislike, abstention. London: Palgrave Pivot.Google Scholar
  59. Tufte, T. (2017). Keynote to audiences 2030—Imagining a future for audiences. Lisbon.Google Scholar
  60. Turow, J. (2017). The aisles have eyes: How retailers track your shopping, strip your privacy, and define your power. New Haven, CT: Yale University Press.Google Scholar
  61. van den Bulck, J. (2006). Television news avoidance: Exploratory results from a one-year follow-up study. Journal of Broadcasting & Electronic Media, 50(2), 231–252.CrossRefGoogle Scholar
  62. van Dijck, J. (2014). Datafication, dataism and dataveillance: Big data between scientific paradigm and ideology. Surveillance & Society, 12(2), 197–208.Google Scholar
  63. Veltri, G. (2017). Big data is not only about data. Big Data and Society, 4(1), Online First. Google Scholar
  64. Wilson, T. (2009). Understanding media users. From theory to practice. Malden, MA: Wiley-Blackwell.Google Scholar
  65. Woolgar, S. (2002). After word? On some dynamics of duality interrogation. Theory, Culture & Society, 19(5–6), 261–270.CrossRefGoogle Scholar

Copyright information

© The Author(s) 2018

Authors and Affiliations

  1. 1.Department of Information Science and Media StudiesUniversity of BergenBergenNorway
  2. 2.Department of SociologyUniversity of SurreyGuildfordUK

Personalised recommendations