In the Interest of Audiences: An Agenda

  • Brita Ytre-Arne
  • Ranjana Das


This chapter formulates an agenda, in the interest of audiences, in the context of the rapid datafication of society amidst the arrival of emerging technologies including the Internet of Things. We develop our priorities in this agenda following a collaborative analysis of emerging trends and gaps arising in the field of audience studies over the past transformative decade—a decade marked by conversations on ‘transforming audiences’, and one which overlapped with the pervasion of social media platforms, the arrival of connected gadgets, and growing interest in and concern about datafication. We focus in this chapter on formulating an agenda with substantial and intellectual priorities for the field of audience research, also touching upon systemic and research-political matters.


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Copyright information

© The Author(s) 2018

Authors and Affiliations

  1. 1.Department of Information Science and Media StudiesUniversity of BergenBergenNorway
  2. 2.Department of SociologyUniversity of SurreyGuildfordUK

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