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Technical Skills—Fortify Your Brand

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Abstract

Several years ago, I mentored a woman named Karen. When she called me she had been working at a large brokerage house for over ten years. Karen said that she did okay at work but constantly felt pressured to prove herself. She was frustrated and told me that she often saw new male advisors with less experience and knowledge join the business. They seemed to have more credibility than she did with both management and clients. “What is that all about?” she asked rhetorically.

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Notes

  1. 1.

    Jensen, M. C., & Meckling, W. H. (1976). Theory of the firm: Managerial behavior, agency costs, and ownership structure. Journal of Financial Economics, 3(4), 305–360.

  2. 2.

    Macy, J. (2002). Regulation of financial planners. White paper prepared for the FPA.

  3. 3.

    Camarda, J. (2017). Relationship between Financial Advisory Designations and FINRA Misconduct. This research also includes the ChFC as an ethical designation and is another option for someone who does not want to sit for the CFP® examination. This analysis is robust since advisor misconduct is measurable, monitored, and disclosed to the public by FINRA based on RR U4 disclosures. The analysis was made possible by Eagan et al. (2016) who built a comprehensive database by accessing individual RRs’ BrokerCheck records, one at a time, in order to overcome FINRA’s reporting limits. They found that 12% of RRs have misconduct disclosures, and 7% have been disciplined for misconduct or fraud who are also five times more likely to be repeat offenders. They also found misconduct more prevalent with elderly and high-income retail clients.

  4. 4.

    Goldin, C. (2014). A grand gender convergence: Its last chapter. The American Economic Review, 104(4), 1091–1119.

  5. 5.

    Wilson, F. (2003). Can compute, won’t compute: Women’s participation in the culture of computing. New Technology, Work and Employment, 18(2), 127–142.

  6. 6.

    For a meta-analysis, see Hyde et al. (1990).

  7. 7.

    Nelson, J. A. (2014). The power of stereotyping and confirmation bias to overwhelm accurate assessment: The case of economics, gender, and risk aversion. Journal of Economic Methodology, 21(3), 211–231.

  8. 8.

    Collins, J. C. (2001). Good to great: Why some companies make the leap … and others don’t. New York, NY: Harper Business.

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Correspondence to Laura Mattia .

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Mattia, L. (2018). Technical Skills—Fortify Your Brand. In: Gender on Wall Street. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-75550-2_11

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  • DOI: https://doi.org/10.1007/978-3-319-75550-2_11

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  • Publisher Name: Palgrave Macmillan, Cham

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