Skip to main content

The Classical African Concept of Maat and Human Communication

  • Chapter
  • First Online:
Black/Africana Communication Theory

Abstract

I arrive at this task of writing a chapter for Kehbuma Langmia’s project completely dumbfounded by the turn of events in the history of both African and American communication and the nature and level of discourse about what passes for news, for instance, and what is fake news. There is a crisis in the field of communication but it is brought on by a moral crisis deeply rooted in much of the Western world’s devotion to an ideology of domination (Schiller, Communication and Cultural Domination. New York: Taylor and Francis, 1975). I am convinced that the communication crisis in the West, begun in the United States with an imposition of cultural power, will continue to have serious implications for the African world. The reverberations will be at several levels such as ontological, axiological, ethical, and existential in the field of communication. What will be necessary is a return or a re-memory of the nature of African communication within the context of tradition, community, and values. This is why I am proposing a Maatic theory of communication grounded in the ancient classical African idea of ethics (Karenga, Maat: The Moral Ideal in Ancient Egypt. New York: Routledge, 2003; Asante, The African Pyramids of Knowledge. New York: Universal Write, 2016).

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 139.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 179.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 179.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  • Adeleke, T. (2009). The Case Against Afrocentrism. Jackson: University Press of Mississippi.

    Book  Google Scholar 

  • Asante, M. K. (2016). The African Pyramids of Knowledge. New York: Universal Write.

    Google Scholar 

  • Bassey, M. (2007). What Is Africana Critical Theory or Black Existential Philosophy. Journal of Black Studies, 37(6), 914–934.

    Article  Google Scholar 

  • Blaut, J. M. (1993). The Colonizer’s Model of the World. New York: Guilford Press.

    Google Scholar 

  • Blaut, J. M. (2000). Eight Eurocentric Historians. New York: Guilford Press.

    Google Scholar 

  • Craig, R. T., & Muller, H. L. (2007). Theorizing Communication: Readings Across Traditions. Thousand Oaks, CA: Sage.

    Google Scholar 

  • Davidson, B. (1990). African Civilization Revisited: From Antiquity to Modern Times. Trenton: Africa World Press.

    Google Scholar 

  • Ferreira, A. M. (2013). The Demise of the Inhuman: Afrocentricity, Modernism and Postmodernism. Albany: SUNY Press.

    Google Scholar 

  • Karenga, M. (2003). Maat: The Moral Ideal in Ancient Egypt. New York: Routledge.

    Google Scholar 

  • Kelley, V. (2002). “Good Speech”: An Interpretive Essay Investigating an African Philosophy of Communication. Western Journal of Black Studies, 26(1), 44–54.

    Google Scholar 

  • Miike, Y. (2008, December 13). De-Westernizing Communication Research: What Is the Next Step? National Chengchi University, Taipei, Taiwan.

    Google Scholar 

  • Raju, C. K. (2017). Black Thoughts Matter: Decolonized Math, Academic Censorship, and the “Pythagorean” Proposition. Journal of Black Studies, 48(3), 256–278.

    Article  Google Scholar 

  • Schiller, H. (1975). Communication and Cultural Domination. New York: Taylor and Francis.

    Google Scholar 

  • Smithers, G. D. (2010). Review of the Case Against Afrocentrism. African Studies Review, 53(2), 188–200.

    Article  Google Scholar 

  • Tillotson, M. (2011). Invisible Jim Crow: Contemporary Ideological Threats to the Internal Security of African Americans. Trenton: Africa World Press.

    Google Scholar 

  • Weber, M. (1968). The Religion of China: Confucianism and Taoism. New York: Free Press.

    Google Scholar 

  • Ziegler, D., & Asante, M. (1992). Thunder and Silence: The Mass Media in Africa. Trenton: Africa World Press.

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2018 The Author(s)

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Asante, M.K. (2018). The Classical African Concept of Maat and Human Communication. In: Langmia, K. (eds) Black/Africana Communication Theory. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-75447-5_2

Download citation

Publish with us

Policies and ethics