Real-Time Brand Logo Recognition

  • Leonardo Bombonato
  • Guillermo Camara-Chavez
  • Pedro Silva
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 10657)


The increasing popularity of Social Networks makes change the way people interact. These interactions produce a huge amount of data and it opens the door to new strategies and marketing analysis. According to Instagram ( and Tumblr (, an average of 80 and 59 million photos respectively are published every day, and those pictures contain several implicit or explicit brand logos. The analysis and detection of logos in natural images can provide information about how widespread is a brand. In this paper, we propose a real-time brand logo recognition system, that outperforms all other state-of-the-art methods for the challenging FlickrLogos-32 dataset. We experimented with 5 different approaches, all based on the Single Shot MultiBox Detector (SSD). Our best results were achieved with the SSD 512 pretrained, where we outperform by 2.5% of F-score and by 7.4% of recall the best results on this dataset. Besides the higher accuracy, this approach is also relatively fast and can process with a single Nvidia Titan X 19 images per second.


Computer vision Brand logo recognition Deep learning CNN 



The authors thank UFOP and funding Brazilian agency CNPq.


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Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  • Leonardo Bombonato
    • 1
  • Guillermo Camara-Chavez
    • 1
  • Pedro Silva
    • 1
  1. 1.Federal University of Ouro PretoOuro PretoBrazil

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