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Factors Affecting Consumers’ Pro-environmental Behaviours in Saudi Arabia

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Emerging Markets from a Multidisciplinary Perspective

Part of the book series: Advances in Theory and Practice of Emerging Markets ((ATPEM))

Abstract

Major environmental issues are considered to be partly rooted in consumer overconsumption. Although pro-environmental behaviours (PEBs) have been examined extensively in developed, Western countries, researchers recommend future studies to investigate consumers’ PEBs in developing countries. Responding to these calls, this research contributes to the marketing literature from a non-Western perspective. Review of the concepts associated with consumers’ PEBs highlights numerous factors connected with consumers’ PEBs in Saudi Arabia including materialism, social norms, and perceived consumer effectiveness (PCE). The extensive review of relevant literature provides a useful first glimpse to inform marketing strategies harnessing PEBs in the emerging markets and offers a starting point for further qualitative and quantitative research.

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Acknowledgement

Grateful thanks go to my supervisors, Dr. Emma Slade and Professor Yogesh K. Dwivedi, who kindly gave me their time to make this chapter possible. I am really thankful for their valuable guidance, feedback, and advice that helped me in improving the content of this chapter.

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Authors and Affiliations

  1. Emerging Markets Research Centre (EMaRC), School of Management, Swansea University Bay Campus, Swansea, Wales, UK

    Hawazin Alzubaidi

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  1. Hawazin Alzubaidi
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Correspondence to Hawazin Alzubaidi .

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Editors and Affiliations

  1. EMaRC, School of Management, Swansea University, Swansea, United Kingdom

    Yogesh K. Dwivedi

  2. EMaRC, School of Management, Swansea University, Swansea, United Kingdom

    Nripendra P. Rana

  3. EMaRC, School of Management, Swansea University, Swansea, United Kingdom

    Emma L. Slade

  4. School of Business & Economics, North South University, Dhaka, Bangladesh

    Mahmud A. Shareef

  5. EMaRC, School of Management, Swansea University Bay Campus, Swansea, United Kingdom

    Marc Clement

  6. Gulf University for Science and Technology, Mubarak Al-Abdullah, Kuwait

    Antonis C. Simintiras

  7. Nottingham Trent University, Nottingham Business School, Nottingham, United Kingdom

    Banita Lal

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Alzubaidi, H. (2018). Factors Affecting Consumers’ Pro-environmental Behaviours in Saudi Arabia. In: Dwivedi, Y., et al. Emerging Markets from a Multidisciplinary Perspective. Advances in Theory and Practice of Emerging Markets. Springer, Cham. https://doi.org/10.1007/978-3-319-75013-2_23

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