Abstract
The chapter aims to analyse a sample of insurance services distribution websites located in Europe and USA. The description and the analysis of the models have been carried out from a potential customer’s perspective, who visits the operators’ websites in order to know the various insurance alternatives by surfing the internet; in this way, he is confident in the sole information available on the website he visited, as the relationship with the insurance company originates and develops exclusively or mainly through the web. The chapter ends with an analysis model which, still from a potential customer’s perspective, permits the detection of the automated distribution distinctive traits, that is, accessibility, transparency, and quality of the offer, by basing the judgement on the objective elements the customer can gather through the digital channel.
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Cappiello, A. (2018). Survey on the Digitised Insurance Distribution in Europe and USA. In: Technology and the Insurance Industry. Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-319-74712-5_6
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DOI: https://doi.org/10.1007/978-3-319-74712-5_6
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