Touring the “Burning Times”: The Rhetoric of Witch-Hunting Films, 1968–1973
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In the late 1960s and early 1970s, numerous heritage-horror films surfaced about early modern witch-hunting. These films combine fiction with historical information to guide tourists through tense reflective experiences concerning religion, counter-religion, and spirituality. This chapter examines specific rhetorical methods found in these films, including emotional appeals, audience identification, voyeurism, and the use of poetics. Ultimately, these strategies help tourists subjectively interpret the role of religious ideology in relation to their own contemporary post-modern situation.