• Lisa Sugiura
Part of the Palgrave Studies in Cybercrime and Cybersecurity book series (PSCYBER)


This chapter presents the issue of online medicine purchasing and outlines the rationale and aim of the book. The reader is introduced to a novel theoretical framework – respectable deviance, to understand how online medicine purchasing has been constructed and in responding to this, how consumers justify and manage their behaviours. The chapter also describes the methodology, including ethical considerations of undertaking online research. It concludes by summarising the key areas and definitions involved in online medicine purchasing.


Pharmaceuticals Medicines World Wide Web Respectable deviance Regulation 


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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Lisa Sugiura
    • 1
  1. 1.University of PortsmouthPortsmouthUK

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