Abstract
This chapter examines the production of the self through digital technologies and the domesticity of the everyday, in terms of its pace, rituals and familiarity. Photo- and video-sharing sites draw on everyday domesticity as a space for communion. The aestheticization of the self through its domesticity is therapeutic in enabling a connection with others and equally as a site of cultural production where the self is transacted and commodified. The consumption of the everyday through digital platforms and technologies whether it be food diaries, consumption patterns or everyday chores is important, as it draws on the familiar and perfunctory. The banal offers codes of communication that are instantly recognisable and resonant with distant strangers, but in also anchoring imaging technologies as ‘tamed’ through its domestication within the everyday. In an age of anxiety, the anchoring of the self through the everyday presents the ‘self’ as being intact and renewed through the familiar. 1
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Notes
- 1.
An earlier version of this chapter appeared as Ibrahim, Y. (2016). Self-Production through the Banal and the Fictive: Self and the Relationship with the Screen. International Journal of E-Politics, 7(2), 51–61.
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Ibrahim, Y. (2018). Anchoring the Self Through the Banal, the Everyday and the Familiar. In: Production of the 'Self' in the Digital Age. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-74436-0_2
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