Measuring Personal Branding in Social Media: Towards an Influence Indication Score

  • Evanthia Faliagka
  • Kostas Ramantas
  • Maria Rigou
  • Spiros SirmakessisEmail author
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 10544)


The exploding use of social media sites has allowed everyday people to build their own online personal brand, exploiting the social web to promote their strengths and unique qualities. Such passionate individuals make great fits for certain roles in a company as well as in leadership positions. Moreover, for certain positions the ability of candidates to build a strong personal brand and attract a high number of followers is a robust success predictor. In this direction, we propose a new module for assessing candidates’ personal brand strength, based on their social web activity. This module is then integrated in a company-oriented e-recruitment system which automates the candidate pre-screening process and evaluated as part of a pilot scenario.


Personal branding Social web mining e-recruitment 


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Copyright information

© Springer International Publishing AG 2018

Authors and Affiliations

  • Evanthia Faliagka
    • 1
  • Kostas Ramantas
    • 2
  • Maria Rigou
    • 3
    • 4
  • Spiros Sirmakessis
    • 1
    • 4
    Email author
  1. 1.Department of Computer and Informatics EngineeringTechnological Institution of Western GreeceAntirrioGreece
  2. 2.Iquadrat InformaticaBarcelonaSpain
  3. 3.Department of Computer Engineering and InformaticsUniversity of PatrasPatrasGreece
  4. 4.Hellenic Open UniversityPatrasGreece

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