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Winner Takes All

  • Tom Evens
  • Karen Donders
Chapter
Part of the Palgrave Global Media Policy and Business book series (GMPB)

Abstract

The concluding chapter of the book focuses on change and continuity in the television industry and claims that disruptive technology is mediated by the prevailing power structures and institutional relationships in the industry. The outcome of the on-going platform war, as part of the on-going transformation of the television industry, reflects where structural power lies in the global media economy. As this chapter aims to provide a deeper understanding of these power structures, a framework of critical sources of structural power—content, customer, cable, capital—is presented and illustrated.

References

  1. Clancy, M. (2017, August 23). OTT market may be headed for consolidation. Available at: https://www.rapidtvnews.com/2017082348512/ott-market-may-be-headed-for-consolidation.html#axzz4qZ9tBuW5 (October 27, 2017).
  2. Frankel, D. (2017, August 1). vMVPD profitability questioned from all sides. Available at: http://www.fiercecable.com/online-video/vmvpd-profitability-questioned-from-all-sides (November 2, 2017).
  3. Krieger, J. (2017, October 19). Germany’s FRK wants OTT players to pay for carriage. Available at: https://www.broadbandtvnews.com/2017/10/19/germanys-frk-wants-ott-players-to-pay-for-carriage/?mc_cid=f008855237&mc_eid=010c32c203 (November 1, 2017).
  4. Mark, B. (2016, May 11). Google Fiber is the most audacious part of the whole Alphabet. Available at: https://www.recode.net/2016/5/11/11613308/google-fiber-alphabet (October 28, 2017).
  5. Srnicek, N. (2016). Platform capitalism. Cambridge: Polity Press.Google Scholar

Copyright information

© The Author(s) 2018

Authors and Affiliations

  1. 1.imec-mict, Department of Communication SciencesGhent UniversityGhentBelgium
  2. 2.imec-SMIT, Department of Communication SciencesFree University of BrusselsBrusselsBelgium

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