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Power to the Platforms

  • Tom Evens
  • Karen Donders
Chapter
Part of the Palgrave Global Media Policy and Business book series (GMPB)

Abstract

This chapter aims to comprehend the distribution of power in the global television value chain. It centres on the organisation of the industry, identifies the key actors in the television industry and assesses the differing financial returns as an indication of structural power. Industrial upgrading strategies and the emergence of the content-service-distribution combination are discussed. It highlights the distribution of power in the value chain and suggests that power ultimately depends on the specific context. It emphasises the impact of policy frameworks on the governance and industry structures. The territorial structure is analysed, paying particular attention to cross-border SVOD services. Finally, the chapter elaborates on the shift from value chains to platforms; a shift that is changing the structure and the competitive dynamics of the television industry. Hulu is presented as a prime example of broadcasters working together to tackle future strategic challenges and defending their position.

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Copyright information

© The Author(s) 2018

Authors and Affiliations

  1. 1.imec-mict, Department of Communication SciencesGhent UniversityGhentBelgium
  2. 2.imec-SMIT, Department of Communication SciencesFree University of BrusselsBrusselsBelgium

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