Leadership and Students: Is There a Future for the Knowledge Economy in Russia?

  • Yuliya Zemskaya
  • Eugenia Kuznetsova
  • Anna Glagoleva
Conference paper
Part of the Springer Proceedings in Business and Economics book series (SPBE)


In December 2016, there were interviewed students of the Bachelor’s and Master’s programs of the Institute of World Economy and Business (IWEB) of RUDN University. The goal was to study the generation Y, its worldview, the life values and priorities, the stereotypes, and various behavioral models for designing the system of internal and external communications of the organization. One of the research tasks was the identification of social models of this target audience, its ideas about future activities in the field of communications and its place in the profession, and the degree of readiness of the respondents to the new economic realities. The students were asked to answer anonymously the questions of the questionnaire, which included several content modules, including the aspects of leadership and creativity. Following the results of the study, we not only received general conceptual results that give a detailed description of the study of the target audience in a wide range of parameters but also formulated recommendations for the optimization of educational process, the improvement of educational programs, and the development of a corporate communications strategy of the organization to improve the reputation among the consumers of educational products.



The research group is grateful to all participants of the study who answered the questions proposed in the questionnaire, as well as to the administration of the Institute of World Economy and Business of the Russian Peoples Friendship University (RUDN University) for the supporting of the scientific initiative and the highness interest in its results.

Special gratitude should be expressed to the participants and the hosts of the I International Conference “Social, economic and academic leadership for sustainable development of business and education in the future” for the opportunity to bring to the discussion of the scientific community the results of the work done.


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Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  • Yuliya Zemskaya
    • 1
  • Eugenia Kuznetsova
    • 1
  • Anna Glagoleva
    • 1
  1. 1.Peoples Friendship University of Russia (RUDN University)MoscowRussian Federation

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