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Sport, the Market and Society: Contrasting the Rhetoric and Reality of Sport as a Growth Catalyst

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Market Versus Society

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Abstract

Hosting sports mega events promises intensive urban regeneration, transformation of space, and the importation of catalytic market growth. Consequently, sport has long been used to underpin and enhance diverse and significant social and economic development strategies. After a mega event host is selected, the conceptual framework of sport-driven growth, or legacy, inevitably evolves and transforms from conceptualisation, to delivery, to event and ending with the post-event legacy milieu, with each concomitant transition eroding the original idealisation. In recent times the much-heralded notion of sport event legacies has become increasingly questionable, particularly in relation to perceptions of return on investment and wider socio-economic benefits. Drawing upon extensive ethnographic research, this chapter addresses the complexities of sport driven socio-economic growth.

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Lindsay, I. (2018). Sport, the Market and Society: Contrasting the Rhetoric and Reality of Sport as a Growth Catalyst. In: Spyridakis, M. (eds) Market Versus Society. Palgrave Studies in Urban Anthropology. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-74189-5_11

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  • DOI: https://doi.org/10.1007/978-3-319-74189-5_11

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  • Publisher Name: Palgrave Macmillan, Cham

  • Print ISBN: 978-3-319-74188-8

  • Online ISBN: 978-3-319-74189-5

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