Skip to main content
SpringerLink
Log in

Web Page Graphic Design Usability Testing Enhanced with Eye-Tracking

  • Conference paper
  • First Online:
Intelligent Human Systems Integration (IHSI 2018)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 722))

Included in the following conference series:

Abstract

The aim of the study was to present and verify the methodology used in usability tests for web pages graphic designs with the use of: eye-tracking registration and first click tasks with participation of users. The usability analysis is based on both the observation of the user performance as well as the user feedback from the performed task. In this paper we propose and verify the usability testing method of the web page graphics static design, which allows rapid and repetitively performed usability user test before system implementation.

We verified our methodology with web-based e-commerce application SimplyTick with using eye-tracking data that was registered using Tobii X2-60 eye-tracker and Tobii Studio software. For the analysis we have used the registered gaze fixation heat maps and AOI (Area of Interest) statistical data analysis.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 259.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 329.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. Bojko, A.: Eye Tracking the User Experience. Rosenfeld, New York (2013)

    Google Scholar 

  2. Duchowski, A.: Eye Tracking Methodology: Theory and Practice. Springer (2007)

    Google Scholar 

  3. Schall, A., Bergstrom, J.R.: Introduction to eye tracking. In: Bergstrom, J.R. (ed.) Eye Tracking in User Experience Design. Ph.D., Elsevier (2014)

    Google Scholar 

  4. Horsley, M., Eliot, M., Knight, B.A., Reilly, R. (eds.): Current Trends in Eye tracking Research. Springer (2014)

    Google Scholar 

  5. Bojko, A.: Using Eye Tracking to Compare Web Page Designs: A Case Study (2006)

    Google Scholar 

  6. Simplytick. www.simplytick.com. Accessed 26 Mar 2016

  7. Tobii Studio User’s Manual: Tobii, Ver 3.4.2., Tobii Technology AB (2015)

    Google Scholar 

  8. Holmqvist, K., Nyström, M., Andersson, R., Dewhurst, R., Jarodzka, H., Van de Weijer, J.: Eye Tracking: A Comprehensive Guide to Methods and Measures. OUP, Oxford (2011)

    Google Scholar 

  9. Pretorius, M.C., Biljon, J., Kock, E.: Added value of eye tracking in usability studies: expert and non-expert participants (2014)

    Google Scholar 

  10. Chynał, P., Szymański, J., Sobecki, J.: Using eyetracking in a mobile applications usability testing. In: ACIIDS 2012, LNCS, vol. 7198, Part III, LNAI 7198, p. 178 (2012)

    Google Scholar 

Download references

Acknowledgments

This research was carried out at Wrocław University of Science and Technology (Poland) under Grant No. 0401/0098/17.

Author information

Authors and Affiliations

  1. Wrocław University of Science and Technology, Wroclaw, Poland

    Piotr Chynał, Julia Falkowska & Janusz Sobecki

Authors
  1. Piotr Chynał
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Julia Falkowska
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Janusz Sobecki
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Julia Falkowska .

Editor information

Editors and Affiliations

  1. University of Central Florida, Orlando, Florida, USA

    Waldemar Karwowski

  2. University of Central Florida, Orlando, Florida, USA

    Tareq Ahram

Rights and permissions

Reprints and permissions

Copyright information

© 2018 Springer International Publishing AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Chynał, P., Falkowska, J., Sobecki, J. (2018). Web Page Graphic Design Usability Testing Enhanced with Eye-Tracking. In: Karwowski, W., Ahram, T. (eds) Intelligent Human Systems Integration. IHSI 2018. Advances in Intelligent Systems and Computing, vol 722. Springer, Cham. https://doi.org/10.1007/978-3-319-73888-8_80

Download citation

  • DOI: https://doi.org/10.1007/978-3-319-73888-8_80

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-73887-1

  • Online ISBN: 978-3-319-73888-8

  • eBook Packages: EngineeringEngineering (R0)

Publish with us

Policies and ethics

Search

Navigation