Vision and Strategy

Abstract

Quite often, employees are not initially convinced that radical changes are necessary at all. Even in the face of an outstanding urgency the majority of staff usually accepts the problems but does not accept that significant change is necessary to resolve the issues. They accept a vacation freeze or forced overtime rather than break their entrenched patterns. Even if you manage to make your employees willing to accept changes, frequent disagreement and confusion are still prevalent. Therefore, it is important to clearly define the direction of change. “Vision refers to a picture of the future with some implicit or explicit commentary on why people should strive to create that future” (Kotter 2012, p. 70). It allows your employees to follow your leadership.