Abstract
This paper treats the problem of information quality from the online environment of e-commerce. We identified some determinants of the information quality considered from the perspective of online buyers. We realized an online questionnaire which analyzes the factors that affect the information quality. We found that, for the online buyer, the semantics of product’s characteristics, the importance of product’s characteristics, and the semantics of product’s price are the main factors. Therefore, we addressed the problem of semantics by using semantic Web technologies and we present our approach in this article. Our study’s results help the e-commerce vendors, responsible with assuring the quality of information provided to their buyers.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Kim, D., Song, Y., Braynov, S., Rao, H.: A multidimensional trust formation model in B-to-C e-commerce: a conceptual framework and content analysis of academia/practitioner perspectives. Decis. Support Syst. 40, 143–165 (2005)
Surcel, T., Dinu, V.: Auditul comerțului electronic în relație cu protecția consumatorilor. Revista Amfiteatru Economic 21, 115–120 (2007)
Egger, F.N.: From Interactions to Transactions: Designing the Trust Experience for Business-to-Consumer Electronic Commerce (2003). [e-book PhD Thesis] Available through: Eindhoven University of Technology (The Netherlands). ISBN 90-386-1778-X. http://www.webusability.ch/articles/egger2003trust.pdf
Cheskin research and Studio Archetye/Sapient. eCommerce Trust Study (1999). http://www.added-value.com/source/wp-content/uploads/2012/01/17__report-eComm-Trust1999.pdf
Liu, X., He, M., Gao, F., Xie, P.: An empirical study of online shopping customer satisfaction in China: a holistic perspective. Int. J. Retail Distrib. Manage. 36(11), 919–940 (2008)
Santos, J.: E-service quality: a model of virtual service quality dimensions. Manage. Serv. Qual. 13(3), 233–246 (2003)
Janda, S., Trocchia, P.J., Gwinner, K.P.: Customer perceptions of internet retail service quality. Int. J. Serv. Ind. Manage. 13(5), 412–431 (2002)
Yang, Z., Jun, M.: Consumer perception of e-service quality: from internet purchaser and non-purchaser perspectives. J. Bus. Strat. 19(1), 19–41 (2002)
Cheung, C.M.K., Lee, M.K.O.: Research framework for consumer satisfaction with Internet shopping. Sprouts Working Papers on Information Systems, 5(26) 2005. [e-journal] Available through: City University of Hong Kong, China. http://sprouts.aisnet.org/5-26
Pleșea, D., Pamfilie, R., Maiorescu, I.: Relația dintre structura comunicării și evitarea incertitudinii reflectată în desgnul site-urilor web românești. Revista Amfiteatru Economic 13(5), 628–635 (2011)
Homocianu, D., Necula, S.C., Airinei, D., Radu, L.D., Georgescu, M.R., Baciu, L.L., Damian, A.C.: Multimedia for learning in economy and cybernetics. J. Econ. Comput. Econ. Cybern. Stud. Res. 48 (2014)
Segaran, T.: Programming Collective Intelligence. O’Reilly Media, Sebastopol (2007)
Heath, T., Bizer, C.: Linked data: evolving the Web into a global data space (1st edn.). In: Synthesis Lectures on the Semantic Web: Theory and Technology, vol. 1, no. 1, pp. 1–136. Morgan & Claypool, San Rafael (2011)
GoodRelations. http://www.heppnetz.de/projects/goodrelations/
GoodRelations Amazon Checker. https://chrome.google.com/webstore/detail/goodrelations-amazon-chec/jlfealjceojnflopgcelhcmghpakmklk
Berners-Lee, T., Hendler, J., Lassila, O.: The semantic Web. Sci. Am. 284(5), 34–43 (2001)
Vermeulen, I.E., Seegers, D.: Tried and tested: the impact of online hotel reviews on consumer consideration. Tourism Manage. 30(1), 123–127 (2009)
Coker, B.L.S.: Seeking the opinions of others online: evidence of evaluation overshoot. J. Econ. Psychol. 33(6), 1033–1042 (2012)
Yu, L.: A Developer’s Guide to the Semantic Web. Springer, Heidelberg (2014). https://doi.org/10.1007/978-3-662-43796-4
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2018 Springer International Publishing AG
About this paper
Cite this paper
Necula, SC. (2018). Getting Meaning in the Online Environment of E-Commerce by Using Semantic Web Technologies. In: Silaghi, G., Buchmann, R., Boja, C. (eds) Informatics in Economy. IE 2016. Lecture Notes in Business Information Processing, vol 273. Springer, Cham. https://doi.org/10.1007/978-3-319-73459-0_9
Download citation
DOI: https://doi.org/10.1007/978-3-319-73459-0_9
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-73458-3
Online ISBN: 978-3-319-73459-0
eBook Packages: Computer ScienceComputer Science (R0)