Skip to main content

Students in Social Media: Behavior, Expectations and Views

  • Conference paper
  • First Online:
Informatics in Economy (IE 2016)

Part of the book series: Lecture Notes in Business Information Processing ((LNBIP,volume 273))

Included in the following conference series:

Abstract

The purpose of this study is to learn about Generation Y students’ traits, habits, needs and expectations when using Social Media (SM). The correct identification of their behavior is, in our opinion, essential for the academic community. Firstly, we need to understand what their real profile is. Then, a serious and consistent adaptation of our attitudes, teaching materials and ways of providing information and a redefinition of universities’ policies and procedures are necessary. On this basis, in an empirical study, we try to determine why do Generation Y students use SM, what are their preferences for one media or another, how/for how long/from where do they use SM tools, and what do they expect from universities and professors.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. Bolton, R., Parasuraman, A., Hoefnagels, A., Migchels, A., Kabadayi, S., Gruber, T., Loureiro, Y.K., Solnet, D.: Understanding generation Y and their use of social media: a review and research agenda. J. Serv. Manag. 24(3), 245–267 (2013)

    Article  Google Scholar 

  2. Friedl, J., Tkalac Verĉiĉ, A.: Media preferences of digital natives’ internal communication: a pilot study. Publ. Relat. Rev. 37(1), 84–86 (2011)

    Article  Google Scholar 

  3. Tkalac Verĉiĉ, A.T., Verĉiĉ, D.: Digital natives and social media. Publ. Relat. Rev. 39, 600–602 (2013)

    Article  Google Scholar 

  4. Weiler, A.: Information-seeking behavior in generation Y students: motivation, critical thinking, and learning theory. J. Acad. Librarianship 31(1), 46–53 (2005)

    Article  Google Scholar 

  5. Popescul, D., Georgescu, M.: Generation Y students in social media: what do we know about Them? BRAIN – Broad Res. Artif. Intell. Neurosci. 6(3-4), 74–81 (2015)

    Google Scholar 

  6. Pînzaru, F., Mitan, A.: Generation Y students: using facebook for communicating with university staff and professors. Manag. Dyn. Knowl. Econom. 6(2), 221–239 (2013)

    Google Scholar 

  7. Carr, N.: The Shallows: What the Internet is Doing to Our Brains. Norton & Company Inc., New York (2010)

    Google Scholar 

  8. Twenge, J.M., Konrath, S., Foster, J.D., Campbell, W.K., Bushman, B.J.: Egos inflating over time: a cross-temporal meta-analysis of the narcissistic personality inventory. J. Personal. 76, 875–901 (2010)

    Article  Google Scholar 

  9. Ujhelyi, A., Szabó, E.: Sharing on facebook. from loners to popularity seekers. In: Horváth, G., Bakó, R. K., Biró-Kaszás, E. (eds.) Ten Years of Facebook. Proceedings of the Third International Conference on Argumentation and Rhetoric. Partium Press, Oradea (Nagyvárad), Romania (2014)

    Google Scholar 

  10. Van der Bergh, J., Behrer, M.: How Cool Brands Stay Hot Branding to Generation Y. Kogan Page Limited, London (2011)

    Google Scholar 

  11. Corodeanu, D.T.A.: Consumer’s protection from the generation Y’s perspective. a research based on scenarios. Procedia Econom. Finan. 20, 8–18 (2015)

    Google Scholar 

  12. Airinei, D., Grama, A., Fotache, D., Georgescu, M., Munteanu, A., Dospinescu, O., Popescul, D., Păvăloaia, V.D.: Tehnologii informaţionale aplicate în organizaţii. Editura Universităţii “Alexandru Ioan Cuza” din Iaşi, Iași (2014)

    Google Scholar 

  13. Santos, D., Čuta, M.: The usage of social networks by university students (a survey of facebook use patterns among young people). J. Gen. Anthropol. Relat. Disciplines 6(1), 15–43 (2015)

    Google Scholar 

  14. Whiting, A., Williams, D.: Why people use social media: a uses and gratifications approach. Qual. Mark. Res. Int. J. 16(4), 362–369 (2013)

    Article  Google Scholar 

  15. Dominic, M., Francis, S., Pilomenraj, A.: E-learning in web 3.0. Mod. Educ. Comput. Sci. 2, 8–14 (2014)

    Article  Google Scholar 

  16. Hussain, F.: E-learning 3.0 = E-learning 2.0 + web 3.0? IOSR J. Res. Method Educ. 3(3), 39–47 (2013)

    Article  Google Scholar 

  17. Pieri, M., Diamantini, D.: An E-learning web 2.0 experience. Procedia Soc. Behav. Sci. 116, 1217–1221 (2014)

    Article  Google Scholar 

  18. Cao, Y., Hong, P.: Antecedents and consequences of social media utilization in college teaching: a proposed model with mixed-methods investigation. Horizon 19(4), 297–306 (2011)

    Article  MathSciNet  Google Scholar 

  19. Consoli, D.: A survey on the use of social networks by digital native students. In: Pătruț, B. (ed.) Proceedings of SMART 2013. Social Media in Academia: Research and Teaching. Medimond Monduzzi, Bologna, Italy, pp. 204–212 (2014)

    Google Scholar 

  20. Georgescu, M., Popescul, D.: Social media literacy in romanian universities – are we ready yet? Procedia Econom. Finan. 15, 437–444 (2014)

    Article  Google Scholar 

  21. Cheung, C.M.K., Chiu, P.Y., Lee, M.K.O.: Online social networks: why do students use facebook? Comput. Human Behav. 27(4), 1337–1343 (2011)

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Daniela Popescul .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2018 Springer International Publishing AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Georgescu, M., Popescul, D. (2018). Students in Social Media: Behavior, Expectations and Views. In: Silaghi, G., Buchmann, R., Boja, C. (eds) Informatics in Economy. IE 2016. Lecture Notes in Business Information Processing, vol 273. Springer, Cham. https://doi.org/10.1007/978-3-319-73459-0_6

Download citation

  • DOI: https://doi.org/10.1007/978-3-319-73459-0_6

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-73458-3

  • Online ISBN: 978-3-319-73459-0

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics