Abstract
This investigation presents the architecture of a tool of social networks management using Web semantic techniques; it is expected to serve as a guide for developing through free software a social networks manager. As part of the methodology, it is done an analysis of diverse tools of important path that have influence over the work of Social Media Management, to conclude in the model proposed in this investigation. At the same time, this document focuses on standing out how the three economic sectors of greater income in Ecuador (Telecommunications, Supermarkets and Financial) use the social networks to promote their organizations through the platforms of social media, allowing by this way a greater conversion ratio around the creation of new and/or potential customers. Therefore, it is demonstrated through a case study that communities of interest online are generated in favor of companies, brands or products. For the development of the case, metrics and intelligence analysis in Social Networks tools are used, getting as a result a complete detail of the influence of social networks in these sectors and the architectural model of an application that could be developed to increase the utilization of information technologies.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Alberti, A.M.: Future network architectures: technological challenges and trends. In: Tronco, T. (ed.) New Network Architectures: The Path to the Future Internet, pp. 79–120. Springer, Heidelberg (2010)
Alhajj, R., Rokne, J. (eds.): Twitter. In: Encyclopedia of Social Network Analysis and Mining, p. 2253. Springer, New York (2014)
Ledermann, N., Schwartz, R., Abd-El-Khalick, F.: Encyclopedia of Science Education. Springer, Dordrecht (2015)
Lee, C.S., Abu Bakar, N.A.B., Muhammad Dahri, R.B., Sin, S.-C.J.: Instagram this! Sharing photos on Instagram. In: Allen, R.B., Hunter, J., Zeng, M.L. (eds.) Digital Libraries: Providing Quality Information: 17th International Conference on Asia-Pacific Digital Libraries, ICADL 2015, Seoul, Korea, 9–12 December, 2015, Proceedings, pp. 132–141. Springer International Publishing, Cham (2015)
Martín-Mayoral, F.: Estado y mercado en la historia de Ecuador. Rev. Nueva Soc. (2009)
Kazienko, P., Michalski, R., Palus, S.: Social network analysis as a tool for improving enterprise architecture. In: O’Shea, J., Nguyen, N.T., Crockett, K., Howlett, R.J., Jain, L.C. (eds.) Agent and Multi-Agent Systems: Technologies and Applications: 5th KES International Conference, KES-AMSTA 2011, Manchester, UK, June 29–July 1, 2011, Proceedings, pp. 651–660. Springer, Heidelberg (2011)
Ladkin, A., Buhalis, D.: Online and social media recruitment: hospitality employer and prospective employee considerations. Int. J. Contemp. Hosp. Manag. 28, 327–345 (2016)
Kazienko, P., Michalski, R., Palus, S.: Social network analysis as a tool for improving enterprise architecture. In: O’Shea, J., Nguyen, N.T., Crockett, K., Howlett, R.J., Jain, L.C. (eds.) Agent and Multi-Agent Systems: Technologies and Applications: 5th KES International Conference, KES-AMSTA 2011, Manchester, UK, June 29–July 1, 2011, Proceedings, pp. 651–660. Springer, Heidelberg (2011)
Revista Ekos - Digital: Guía de Negocios Ecuador - Ranking mejores empresas Ecuador
Formación Gerencial: Ranking Redes Sociales, Sitios Web y Aplicaciones Móviles Ecuador 2017 | Formacion Gerencial BlogFormacion Gerencial Blog
Bracamonte, T., Bustos, B., Poblete, B., Schreck, T.: Extracting semantic knowledge from web context for multimedia IR: a taxonomy, survey and challenges. Multimed. Tools Appl. (2017). https://doi.org/10.1007/s11042-017-4997-y
George, S., Radu, C., Muneeb, A.: Social media and digital interactions using cloud services for orienting young people in their careers (2017)
Van Looy, A.: Social media strategy and return on investment. In: Social Media Management: Technologies and Strategies for Creating Business Value, pp. 49–62. Springer International Publishing, Cham (2016)
Blanchard, O.: Social Media ROI. Pearson Education India, New Delhi (2011)
Hermida, J.M., Meliá, S., Montoyo, A., Gómez, J.: Applying model-driven engineering to the development of rich internet applications for business intelligence (2013)
Breslin, J.G., Passant, A., Decker, S.: Motivation for applying semantic web technologies to the social web. In: The Social Semantic Web, pp. 11–20. Springer, Heidelberg (2009)
Barão, A., de Vasconcelos, J.B., Rocha, Á., Pereira, R.: A knowledge management approach to capture organizational learning networks. Int. J. Inf. Manage. 37(6), 735–740 (2017)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2018 Springer International Publishing AG
About this paper
Cite this paper
Tejada-Castro, M., Aguirre-Munizaga, M., Vergara-Lozano, V., Garzon-Goya, M., Solís-Avilés, E. (2018). Analysis of the Interaction on the Web Through Social Networks (Twitter, Facebook, Instagram) Case Study: Economic Sectors with Higher Incomes in Ecuador. In: Rocha, Á., Guarda, T. (eds) Proceedings of the International Conference on Information Technology & Systems (ICITS 2018). ICITS 2018. Advances in Intelligent Systems and Computing, vol 721. Springer, Cham. https://doi.org/10.1007/978-3-319-73450-7_63
Download citation
DOI: https://doi.org/10.1007/978-3-319-73450-7_63
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-73449-1
Online ISBN: 978-3-319-73450-7
eBook Packages: EngineeringEngineering (R0)