Older Adults’ Perception of Online Health Webpages Using Eye Tracking Technology

  • Anushia Inthiran
  • Robert D. Macredie
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 721)


In this paper, we describe how older adults perceive online health webpages, using a checklist and heatmaps to provide visualization of users’ gaze data. Preliminary results indicate that older adults demonstrate a consistent viewing pattern when viewing a page perceived as favorable. When viewing a page perceived as unfavorable, older adults tended to ignore many sections of the webpage. Results of this research study provide information in relation to how perceived favorability influences page viewing behavior.


Eye tracking Health Older adults Perception Web pages 



The authors thank participants of this survey.


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Copyright information

© Springer International Publishing AG 2018

Authors and Affiliations

  1. 1.Department of Accounting and Information SystemsUniversity of CanterburyChristchurchNew Zealand
  2. 2.Department of Computer Science, College of Engineering Design and Physical SciencesBrunel University LondonUxbridgeUK

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