Abstract
Animals are not the object of zoosemiotics as discussed here, neither is their language nor any other system of signs that affects them directly as living creatures that communicate, but the forms of animality, forms through which the concept of animal itself is socially constructed and transformed over time. Now, if there is one place in which such forms are plain to see, it is in those areas that focus on their nutrition. Looking at feeding animals as a semiotic activity, this paper wants to focus on what I call a nutritional pact, an implicit agreement that binds humans and animals, and that is being continuously negotiated by cultures. A relationship that advertising deeply contributes to build.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Alleva, E. (1994). Consigli a un giovane etologo. Roma: Muzzio.
Celli, G. (2001). Konrad Lorenz. L’etologo e i suoi fantasmi. Milano: Bruno Mondadori.
Descola, P. (2005). Par-delà . Nature et culture. Paris: Gallimard.
Despret, V. (2002). Quand le loup habitera avec l’agneau. Paris: Les empêcheurs de penser en rond.
Floch, J. M. (1990). Sémiotique, marketing et communication. Paris: PUF.
Floch, J. M. (1995). Identités visuelles. Paris: PUF.
Greimas, A. J. (1970). Du sens. Paris: Seuil.
Illich, I. (1973). Tools for conviviality. New York: Harper & Row.
Ingold, T. (2000). The perception of the environment: Essays on livelihood, dwelling and skill. London: Routledge.
Latour, B. (1999). Politiques de la Nature. Paris: La Découverte.
Lévi-Strauss, C. (1962). La pensée sauvage. Paris: Plon.
Lorenz, K. (1983). So kam der Mensch auf den Hund. München: Deutscher Taschenbuch Verlag GmbH & Ko.
Mainardi, D. (2011). Il cane secondo me. Milano: Cairo.
Mangano, D. (2014). L’anima del commercio alimentare. Pubblicità , brand, comunicazione. In G. Marrone (Ed.), (pp 66-100).
Mangano, D., & Marrone, G. (2015). Brand language. Methods and models of semiotic analysis. In G. Rossolatos (Ed.), Handbook of brand semiotics. Kassel: Kassel University Press.
Mangiapane, F. (2018). Cuccioli. Milano: Mimesis
Marrone, G. (2001). Corpi sociali. Torino: Einaudi.
Marrone, G. (2007). Il discorso di marca. Roma: Laterza.
Marrone, G. (2010). L’invenzione del testo. Roma: Laterza.
Marrone, G. (2011). Addio alla Natura. Torino: Einaudi.
Marrone, G. (Ed.). (2012). Semiotica della natura (natura della semiotica). Milano: Mimesis.
Merleau-Ponty, M. (1945). Phénoménologie de la perception. Paris: Gallimard.
Montanari, M. (2004). Il cibo come cultura. Roma: Laterza.
Viveiros de Castro, E. (2009). Métaphysiques cannibales. Paris: PUF.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2018 Springer International Publishing AG
About this chapter
Cite this chapter
Mangano, D. (2018). Forms of Animality: The Dog. In: Marrone, G., Mangano, D. (eds) Semiotics of Animals in Culture. Biosemiotics, vol 17. Springer, Cham. https://doi.org/10.1007/978-3-319-72992-3_5
Download citation
DOI: https://doi.org/10.1007/978-3-319-72992-3_5
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-72991-6
Online ISBN: 978-3-319-72992-3
eBook Packages: Biomedical and Life SciencesBiomedical and Life Sciences (R0)