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Crowdsourcing Social Innovation in Tourism: Insights on Platform Design

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Book cover Information and Communication Technologies in Tourism 2018

Abstract

Crowdsourcing strategies that harness the collective energy and creativity of large numbers of contributors are useful to create social innovation. While the number of crowdsourcing social innovation platforms is increasing, many fail to engage a critical mass of users who are both willing and capable to participate in value co-creation. To address this shortcoming, a 6-year action research project was conducted to study the design of crowdsourcing platforms for social innovation in the tourism industry. In two action research cycles involving numerous data collection strategies and interventions, a crowdsourcing platform called travel2change was created, deployed, evaluated, and improved. The study reveals a set of design principles for crowdsourcing social innovation platforms and enriches research on crowdsourcing to fit the social innovation context. Practitioners receive helpful insights to leverage crowdsourcing for social innovation.

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Author information

Authors and Affiliations

  1. Hawaii Pacific University, Honolulu, USA

    Thomas Kohler

  2. University of Innsbruck, Innsbruck, Austria

    Lea Rutzler

Authors
  1. Thomas Kohler
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  2. Lea Rutzler
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Correspondence to Thomas Kohler .

Editor information

Editors and Affiliations

  1. School of Hospitality and Tourism Management, University of Surrey, Guildford, United Kingdom

    Brigitte Stangl

  2. Business School, Centre for Tourism Studies, University of Eastern Finland, Kuopio, Finland

    Juho Pesonen

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Kohler, T., Rutzler, L. (2018). Crowdsourcing Social Innovation in Tourism: Insights on Platform Design. In: Stangl, B., Pesonen, J. (eds) Information and Communication Technologies in Tourism 2018. Springer, Cham. https://doi.org/10.1007/978-3-319-72923-7_6

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