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Deconstructing Visitor Experiences: Structure and Sentiment

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Information and Communication Technologies in Tourism 2018

Abstract

The relationship between the structure of tourists’ sequence of activities within a destination trip and tourists’ expressed sentiment of those activities is investigated within a moments-based paradigm of experience. A database of approximately 7 million Flickr photos is used to describe the structure of visitor movements within London (e.g. the length of stay of visitors, the volume of visitors to specific London touchpoints, and the sequence in which activity touchpoints are visited) as well as the perceived visitor experience (i.e., positive or negative sentiment) of individual London touchpoints. Results provide theoretical support for the moments-based experience paradigm, and suggest that trip characteristics and trip sequencing can influence value in terms of visitor satisfaction. Methods and findings also demonstrate big data applications that inform the optimal design and management of tourist experiences.

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Author information

Authors and Affiliations

  1. School of Hospitality and Tourism Management, University of Surrey, Guildford, UK

    Jason L. Stienmetz

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  1. Jason L. Stienmetz
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Correspondence to Jason L. Stienmetz .

Editor information

Editors and Affiliations

  1. School of Hospitality and Tourism Management, University of Surrey, Guildford, United Kingdom

    Brigitte Stangl

  2. Business School, Centre for Tourism Studies, University of Eastern Finland, Kuopio, Finland

    Juho Pesonen

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Stienmetz, J.L. (2018). Deconstructing Visitor Experiences: Structure and Sentiment. In: Stangl, B., Pesonen, J. (eds) Information and Communication Technologies in Tourism 2018. Springer, Cham. https://doi.org/10.1007/978-3-319-72923-7_37

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