Research on Evaluating Marketing Ability of Traditional Chinese Medicine Enterprises in Gansu Province

  • Lixin Yun
  • Zhonghua Luo
  • Mingwei Wu
Conference paper
Part of the Springer Proceedings in Business and Economics book series (SPBE)

Abstract

Marketing ability is the bottleneck of the development of Chinese medicine enterprises in Gansu province. Based on the method of improved gray correlation, with construction of the evaluation index system of marketing ability of Chinese medicine enterprises, this paper analyzes the marketing ability of Chinese medicine enterprises in Gansu province and shows the evaluation process of marketing ability. And then some countermeasures and suggestions are proposed, which can provide reference and guidance in order to promote the marketing ability of Chinese medicine enterprises in Gansu province and promote the rapid development of Gansu traditional Chinese medicine industry.

Keywords

Chinese medicine enterprises Evaluating marketing ability Gray correlation analysis Empirical research 

Notes

Acknowledgement

This research was financially supported by the FDA of Gansu Province (No. 2017GSFDA016) and also supported by the Health management of key disciplines in Gansu University of Chinese Medicine.

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Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  • Lixin Yun
    • 1
  • Zhonghua Luo
    • 1
  • Mingwei Wu
    • 1
  1. 1.School of Economics and Business Management, Gansu University of Chinese MedicineLanzhouChina

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