Research on Intelligent Sales Platform of Automobile Industry Based on Large Data Mining

  • Jinzi Lee
Conference paper
Part of the Springer Proceedings in Business and Economics book series (SPBE)


In the context of Internet + and large data, the traditional automotive industry sales platform has been unable to meet the requirements of users of high quality services. How to use the online and offline large data, tap out the potential of potential customers, accurately capture the current needs of each customer, the accurate information through accurate channels to each other, as the current smart sales platform goals. Based on the current development of large data mining technology and the existing problems of automobile industry sales system, this paper gives the suggestions of intelligent sales platform based on large data mining.


Big data Data mining Sales platform Automobile industry 


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Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  • Jinzi Lee
    • 1
  1. 1.East Campus Administrative Building, ShenZhen PolytechnicShenZhenChina

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