The Study of “Big Quality” Satisfaction Evaluation

  • Lizhong Tong
  • Taoyu Jia
Conference paper
Part of the Springer Proceedings in Business and Economics book series (SPBE)


The concept of “high quality” became more and more concerned in the world, the study of the “big quality” satisfaction evaluation is necessary, which is a basic work of macro quality management. This paper drew on the widely accepted ACSI model, expanded its range of application, and successfully constructed a new “big quality” satisfaction evaluation model. Based on this model, a “big quality” satisfaction evaluation system has been established. And then this study used Analytic Hierarchy Process to give weight to each evaluation index, so that the system can be used in empirical study in the further.


Quality Satisfaction evaluation Evaluation index system AHP 



The fund project: Study on the Role of Local Government in Regional Brand Formation from the Perspective of Supply-side Reform—Taking Sichuan Province as an Example(SC16TJ001).


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Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  1. 1.Business School, Sichuan UniversityChengduP. R. China

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